Brand Lead Rare Tumors

hace 1 semana

Madrid, Madrid, España The businesses of Merck KGaA, Darmstadt, Germany A tiempo completo

SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.  
 
We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN).
 
At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.

Key responsibilities will include:

  • Develop and drive  integrated brand plan marketing, implementing strategies across digital and traditional channels
  • Create localized messaging and campaign content aligned with global brand positioning
  • Lead and drive market analysis through market research and competitive insights 
  • Analyze market trends and customer insights to identify growth opportunities and refine targeting
  • Collaborate with sales, medical and market access teams to develop effective promotional materials and digital tools
  • Manage patient support programs and educational initiatives within allocated budget.
  • Plan and execute presence at key congresses annually, maximizing impact through integrated activities
  • Extensive experience in data-management & business insights, adjust strategies based on results, monitoring performance & cost expenditure
  • Ensure compliance of all marketing activities
  • Lead cross-functional brand planning workshops and performance reviews
  • Be the driver for the quarterly forecasting process 
  • Build relationships with key opinion leaders

Who you are:

  • +5 years experience in marketing or other relevant role, preferable in in the rare disease space
  • Launch experience required, previous sales experience beneficial
  • Deep knowledge of the Spanish Healthcare system
  • Strong analytical skills to interpret market data and research findings to inform strategic decisions
  • Sound project management skills, with the ability to manage distinct and complex requirements, prioritize and execute
  • Excellent communication and presentation skills, with the ability to engage effectively with diverse stakeholders
  • Strong sense of urgency, and proven ability to organize, and prioritize for execution and completion, with the ability to get things done
  • Demonstrable drive for high performance and results
  • Flexibility/willingness to engage in domestic and international travel
  • Team player
  • Curious, strong learning agility and resilient
  • BSc or higher in marketing/life science related degree or similar
  • Proficiency in English

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