EMEA Partner Marketing Manager

hace 2 días

Madrid, Madrid, España Elastic A tiempo completo 40.000 € - 80.000 € al año
What Is the role

As part of our mission to accelerate growth and strengthen our market presence across EMEA, we're looking for a strategic and results-driven Partner Marketing Manager. This role will lead joint go-to-market initiatives with key Hyperscaler partners and collaborate closely with regional and country marketing leaders to build impactful, scalable partner programs.

The ideal candidate is both strategic and hands-on—able to design co-marketing plans, drive sponsorships and activations at industry summits, and ensure alignment with business objectives to generate pipeline across partner ecosystems.

What You Will Be Doing
  1. Drive Joint Go-to-Market with Hyperscalers
  • Localize and execute hyperscaler GTM activities across EMEA, aligned to global priorities and shared pipeline and revenue targets.
  • Manage sponsorships, marketing activations, and joint presence at Hyperscaler summits and industry events.
  • Collaborate with Hyperscaler partner teams globally and regionally on campaign execution, demand generation, and co-branded content.
  1. Build Regional and Country-Level Partner Programs
  • Activate marketing for partners prioritized by country marketing leads and partner managers in the quarterly Focus Partner program.
  • Treat one key partner per subregion as a "strategic account," applying an ABM-style approach to deepen engagement and drive measurable outcomes.
  • Promote partner enablement and engagement through consistent communication, updates, and collaboration tools.
  1. Develop and Execute Partner Campaigns
  • Co-create marketing campaigns with partners that leverage their local market insights and reach.
  • Produce joint marketing assets (e.g., case studies, webinars, whitepapers, customer stories) to showcase partnership success.
  • Drive partner-led digital and field campaigns to increase awareness, engagement, and pipeline contribution.
  1. Manage Partner Marketing Operations and Performance
  • Contribute updates to the partner portal to ensure partners have easy access to current, relevant resources.
  • Simplify and scale processes to enable more programs, better visibility, and measurable success.
  • Track and measure KPIs to quantify the impact of partner marketing initiatives, reviewing data regularly to identify improvement opportunities.
  1. Drive Partner Motivation and Recognition
  • Implement value propositions and incentive programs that encourage active partner participation.
  • Manage MDF and performance-based rewards, ensuring clear ROI and alignment with strategic goals.
  • Celebrate partner success through recognition programs, awards, and shared storytelling.
What You Bring
  • 5 +years of experience in Partner Marketing or Channel Marketing, ideally in a B2B technology or SaaS environment.
  • Proven ability to design and execute joint go-to-market campaigns with Hyperscalers (e.g., AWS, Azure, Google Cloud).
  • Strong understanding of EMEA market dynamics, cultural nuances, and regional marketing strategies.
  • Excellent communication, collaboration, and stakeholder management skills.
  • Data-driven mindset with experience handling marketing workflows, reporting, and campaign performance analysis.
  • Ability to thrive in a fast-paced, matrixed environment—balancing strategic priorities with hands-on execution.

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