SEO Expert
hace 1 semana
As an SEO Expert in Our Website Team, you will support the implementation of the global SEO strategy by driving hands-on optimizations that improve the performance of our websites. Working closely with the SEO Lead, Website Product Managers, Content Managers (Wonka, agencies), and Developers, you will ensure that SEO best practices are rigorously applied across content and page structures to increase organic visibility, traffic, and user engagement. Your contribution will be key to improving discoverability, and consistency across international websites.
Key Responsibilities SEO Optimization
- Define, deploy and enforce SEO best practices (e.g., title tags, meta descriptions, H1structures, image alt texts).
- Optimize product and content pages for relevance, search intent, and conversion. Improve internal linking strategies to strengthen site architecture and crawlability.
- Content Audits & Execution Conduct audits of existing content and recommend data-driven improvements.
- Collaborate with content managers to ensure SEO alignment across copy and page layouts.
- Lead the deployment of large-scale SEO optimizations using tools and automation (e.g.,generative AI where relevant).
- Collaboration & Monitoring Work with the SEO Lead to implement recommendations at scale.
- Use tools like Google Search Console, SEMrush, and Screaming Frog to monitor performance and flag issues. Stay current with SEO trends, algorithm updates, and emerging tools to continuously refine execution tactics.
Requirements 'must have'
- 5+ years of experience in SEO execution, ideally in an international and multi-brandenvironment.
- Strong command of SEO tools: Google Search Console, SEMrush, Screaming Frog, GoogleAnalytics, etc.
- Strong command of Excel and data analytics.
- Excellent writing/editing skills with attention to SEO requirements.
- Strong analytical and execution mindset; able to operate autonomously.
- Fluent in English (written and spoken).
- Number of optimized pages implemented and validated.
- CTR improvement on high-priority landing pages.
- Increase in ranking positions for target keywords.
- Reduction in SEO-related issues (e.g., duplicate content, broken links, metadata gaps).
- Efficiency gains in SEO execution via automation or tooling.
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