Digital Experience Strategist

At JTI we celebrate differences, and everyone truly belongs.46,000 people from all over the worldare continuously building their unique success story with us.83% of employees feel happyworking at JTI.To make a difference with us, all you need to do is bring yourhuman best.What will your story be? Apply nowLearn more Please apply by 28 November 2025Digital Experience StrategistThe Digital Experience Strategist defines and drives the strategic vision for end-to-end experiences across JTI, ensuring that human-centric design principles are embedded into every stage of the digital journey. With a strong foundation in service and experience design, this role establishes the frameworks, methods, and governance structures that enable teams to design and deliver seamless, scalable, and value-driven experiences. Operating as a strategic enabler, the Digital Experience Strategist partners closely with D&IT, business stakeholders, and cross-functional teams to ensure that experiences are aligned with user needs, organizational goals, and operational capabilities. The role plays a pivotal part in orchestrating collaboration across functions and fostering a cohesive and consistent approach to the total experience in JTI.PositionShape and evolve the strategic vision for end-to-end experiences, ensuring it balances product-specific outcomes and holistic user journeysDefine and maintain blueprints, journey models, and prioritization frameworks that shape how experiences are structured, delivered, and scaledLead discovery and synthesis of user needs and pain points, product usage patterns, and ecosystem challenges and translate insights into design principles and actionable recommendationsEnsure that experience and service design principles are embedded into D&IT ways of working, product management practices, from strategy and roadmapping to delivery and measurementPartner with product teams to align product decisions with service blueprints and journey frameworks, ensuring individual products deliver value not only on their own but as part of a seamless end-to-end experienceEnable governance and consistency by defining standards, playbooks, and metrics that drive continuous improvement in experience quality and coherence.RequirementsUniversity degree8+ years of experience in digital experience strategy, service design within global, complex environmentsFluent in English with strong communication skillsProven expertise in leading service design initiativesSkills in creating experience frameworks, service blueprints, and governance models that help teams design consistent, user-centered experiences.Strong ability to connect business, technology, and design teams to align on shared goals and deliver cohesive digital experiencesDigital Experience Strategy & VisioningService Design ThinkingUX Design & Research MethodologiesService Blueprinting & Experience ModelingWhat To ExpectExpect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.Are you ready to join us? Build your success story at JTI. Apply nowNext StepsAfter applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.