CRM & Loyalty Specialist

hace 1 día

San Fernando de Henares, Madrid, España InPost Iberia A tiempo completo

Everything you are looking for and more

We are looking for a CRM & Loyalty Specialist for Iberia (Spain & Portugal) to design, execute and optimise customer relationship strategies across the entire customer lifecycle.

This role will focus on defining and automating customer journeys, leading segmentation initiatives, coordinating multichannel campaigns and ensuring that every action drives conversion, engagement and repeat usage across both markets.

The position sits within the Growth area, as part of the Marketing team, with a versatile and very hands-on scope. The main objective is to accelerate activation, recurrence and retention through personalised communication and data-driven automation, always with a strong impact on business results.

What responsibilities and objectives will you have?

CRM Strategy & Customer Lifecycle

  • Design and execute CRM strategies focused on acquisition, activation, retention and loyalty.
  • Develop specific initiatives to increase repeat usage, engagement and customer lifetime value (LTV).
  • Define and implement loyalty strategies across web and app.

Automation & Personalisation

  • Configure and automate multichannel journeys in Synerise and Batch (email, SMS, push and in-app notifications).
  • Define triggers and personalisation rules across the customer lifecycle.

Segmentation & Testing

  • Segment audiences and build behavioural cohorts.
  • Launch and optimise A/B tests to improve conversion at each lifecycle stage.

Analytics & Reporting

  • Monitor key KPIs such as activation, retention, churn, opt-in/out, repeat usage and conversion.
  • Analyse behavioural and performance insights to propose actionable improvements.
  • Measure the impact of campaigns and automations through regular reporting and recommendations.

Collaboration & Coordination

  • Work closely with Product, Tech, CX and Customer Support teams to ensure alignment across initiatives.
  • Coordinate rollouts, learnings and best practices with international teams.

Well, what will the requirements be?

  • 3+ years of experience in CRM, automation or data-driven marketing roles.
  • Experience with CDP / marketing automation tools (Synerise or similar).
  • Strong analytical skills, with the ability to interpret cohorts and funnels.
  • Basic knowledge of HTML and email marketing best practices.
  • Excellent organisational skills and stakeholder management capabilities.
  • High level of English, as you will collaborate with international teams.

What do we offer?

  • Language platform
  • Wellbeing programme
  • Flexible working hours
  • Online platform for lifelong learning
  • Competitive salary
  • Flexible remuneration services can be contracted

Why join us?

  • Because we don't settle — we go further and multiply impact (10X Attitude).
  • Because we design every transformation around real customer value (Passionate About Customers).
  • Because we make things happen fast and smart — not perfect, but done (Go, Go, Go).
  • Because we believe the future belongs to those who rethink what's possible (Dare to Disrupt).
  • Because we win together — diverse, collaborative, driven by one shared vision (One Goal, One Team).

Inclusive Culture

InPost has an Equal Opportunities Plan that promotes equality at all levels. We aim for equality in the company's workplaces, as it is focused on promotion, within and outside the company, as well as gender equality, diversity, equity and inclusion of people regardless of their abilities and conditions.

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