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Social Media Manager

hace 31 minutos

Madrid, Madrid, España Sporty Group A tiempo completo

About The Role
We're looking for a Mid-Senior Social Media Manager to lead social strategy and execution across SportyBet, and SportyTV, with a strong focus on sports betting content, growth loops, and performance-driven social media.

You'll be responsible for making our social presence feel fast, local, relevant and high-impact, while ensuring content drives both community growth and business outcomes.

This is a hands-on role with real ownership: you'll collaborate closely with Marketing, Product, Brand, Design, Content, BI and Country teams, combining creativity with sharp performance thinking.

What You'll Be Doing
Social Strategy & Execution

  • Build and execute social strategies for SportyBet, and SportyTV, aligned with global brand guidelines and priorities
  • Own the social calendar around major football moments (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.)
  • Translate football and betting narratives into daily content that wins attention and drives conversation

Content & Community Growth

  • Create and publish content across platforms (Instagram, TikTok, X, Facebook, YouTube Shorts, Telegram, etc.).
  • Manage community engagement: comments, DMs, escalations, sentiment and moderation.
  • Execute real-time/reactive content around match days, breaking news, controversies, memes and trends.

Betting-Led Storytelling

  • Lead the creation of betting-first content: odds moments, accas, value angles, live betting hype, rivalries and fan banter.
  • Ensure betting content is engaging, on-brand, compliant, and built to convert (without feeling generic or overly salesy).
  • Collaborate with internal stakeholders to support key product pushes and campaigns.

SportyTV & Brand Growth

  • Support Sports Media storytelling through SportyTV and formats: highlights-style narratives, football culture content, commentary-driven moments, and personality-led publishing.
  • Help scale repeatable content series with strong retention and community hooks.

Creators, Partnerships & Local Relevance

  • Work with influencers, creators, tipsters and sports personalities to drive reach and credibility.
  • Support paid + organic campaign activations with marketing teams.
  • Spot local relevance opportunities across Spanish-speaking and global football audiences.

Reporting & Performance

  • Track KPIs: reach, engagement, follower growth, CTR, conversions, retention, and sentiment.
  • Deliver weekly/monthly reporting with insights and next actions.
  • Run testing frameworks to continuously improve formats, hooks, timing and distribution.

Cross-Functional Collaboration

  • Coordinate with designers, editors, content creators and country teams for speed + quality.
  • Support junior teammates when needed with feedback and guidance.
  • Keep workflows clean, efficient and scalable.

What You'll Bring

  • 3–6+ years experience in social media (ideally within sports betting, gaming, sports media or football content)
  • Strong understanding of sports betting culture and what drives community + conversion
  • Deep football knowledge + love for the sport
  • Excellent platform instincts across TikTok/IG/X/FB/YouTube Shorts
  • Confident using analytics to improve performance and decision-making
  • Strong stakeholder management and ability to move fast in a high-output environment

If you're interested, we encourage you to apply Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.