SEO Specialist

Company Description
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview
We are looking for someone to join the SEO department of our agency in Madrid. We require a person with experience in the sector and a strong desire to take on new challenges in the field of digital marketing, specifically in search engine optimization (SEO). The ability and experience to work on several projects simultaneously, as well as planning and managing international-level SEO projects in coordination with different areas and teams, will be highly valued.

Responsibilities
We are looking for someone capable of managing large national and international accounts in the SEO field. The person will be responsible for the management, execution, and continuous analysis of large-scale SEO projects, working for major international brands.

• Extensive knowledge of the sector, metrics, best practices, and new trends in the SEO world.
• Knowledge of Drupal. Experience with other CMSs such as WordPress, Magento, Shopify, etc., will be valued.
• Exceptional analytical, quantitative, problem-solving, and critical thinking skills.
• Strong communication skills and the ability to manage multiple clients/digital projects simultaneously.
• Experience using tools such as: SEMrush, Sistrix, Screaming Frog, Ahrefs, Google Analytics (preferably with knowledge of Google Analytics 4), Google Search Console, and Looker Studio.
• Must be autonomous, versatile, solution-oriented, and capable of adapting to the constant changes in the market and environment.
• Experience in e-commerce optimization.
• English level C1 or higher, with the ability to participate in meetings and communicate verbally and in writing with clients (a test will be conducted).
• Strong organizational skills.

Qualifications

• More than 2 years of experience as an SEO Specialist:
• Experience in client management: planning, direct interaction, preparation of presentations, and daily management with clients, as well as preparing strategies and market/competitor studies.
• Demonstrable SEO knowledge with experience in an online marketing agency, including development, implementation, and monitoring of SEO actions.
• Demonstrable On-page SEO knowledge, with the ability to optimize a landing page from a search engine perspective (Title, metadata, H1, internal linking, etc.).
• Experience in managing joint SEO/SEM projects for One Search optimization strategies.
• Experience in international SEO.
• Experience in measuring and reporting SEO campaign performance.
• Experience in local search SEO (Google My Business).
• Knowledge of Off-site SEO techniques (Link Building, outreach & engagement, PR actions).

Additional Information
Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important
• Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
• Ommm Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétit

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.