Senior Marketing Manager Omnichannel Communication

Job Description Summary
The Senior Marketing Manager Omnichannel Communication leads the development of integrated marketing communication strategies and translates them into actionable plans across Medication Delivery Solutions business portfolio. Drive decisions that matter lead the translation of complex product platform needs into unified, customer centric experiences, online and offline, that drive engagement, loyalty, and fuel business growth.

Job Description
Main responsibilities will include:

• Data & Trend Analysis: Examine customer data, cultural trends, and behaviors to identify needs, difficulties, and market dynamics.
• Insight Generation: Synthesize information from platforms, markets, and audience segments into cohesive strategic narratives.
• Workshop Facilitation: Lead sessions to uncover insights and co-create solutions.
• Continuous Strategy Refinement: Adjust strategies based on performance metrics and evolving customer needs.
• Omnichannel Campaign Planning: Translate communication strategies into integrated plans across online and offline channels.
• Strategic Brief Ownership: Guide creative development in collaboration with internal teams and external agencies.
• Customer Journey Orchestration: Build and update customer-focused omnichannel journeys ensuring consistent messaging.
• Customer Experience Integration: Ensure seamless connection between digital and physical touchpoints (events, webinars, meetings).
• Ongoing Optimization: Evaluate and improve strategies using performance data, customer feedback, and market shifts.
• Leadership & Innovation: Act as a strategic advisor, foster collaboration, and propose bold ideas to disrupt status quo and drive innovation.

About You

• Marketing Expertise: 7+ years in marketing, including 3+ years in communication strategy; experience in agencies with MedTech/pharma sectors preferred.
• Strategic & Analytical Skills: Proven ability to analyze data and insights, develop impactful campaigns, and translate business objectives into strategic customer-focused narratives.
• Creative Mindset & Creative Leadership: Drives bold ideas, challenges norms, and inspires disruptive communication strategies.
• Data-Driven & Digitally Fluent: Skilled in analyzing data and harnessing digital marketing tools (social listening, automation, CRM, AI) to drive impactful strategies.
• Leadership & Collaboration: Skilled in influencing without authority, managing collaborators in matrix organizations, and inspiring change through training and innovation.
• Qualifications & Flexibility: Bachelor's degree (MBA or equivalent experience preferred), proficient in English, willing to travel up to 30% across EMEA; additional languages a plus.

Click on apply if this sounds like you

We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a
maker of possible
with us

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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Required Skills
Optional Skills

Primary Work Location

ESP Barcelona

Additional Locations

GBR Winnersh - Eskdale Road, ITA Milano - Via Enrico Cialdini, POL Warsaw - ul. Osmanska

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed.

The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.

Salary Range Information
€78, €141,500.00 EUR Annual