Senior Marketing Data

hace 6 días

Madrid, Madrid, España Allianz Insurance A tiempo completo

For our Customer & Marketing team, we are looking for a Senior Marketing Data & Tech Expert, someone who combines a technical side with a great analytical vision of the Marketing funnel. The real match is an hybrid profile between the ability to define the measurement architecture of the Marketing assets and to analyze and extract insights from full-funnel KPIs.
Allianz is in full transformation, so we are looking for a very motivated person, a believer in teamwork, willing to get involved in our project and contribute, not only on a professional but also a personal level

What will you do?


• Design and implement the measurement architecture of digital assets (web, app) and the media campaigns

• Lead the conceptualization and implementation, with external partners, of sales attribution models

• Monitor full- funnel on & off campaigns effectiveness and prove insights: transform & enrich data from various Marketing data sources to draw a holistic view of the campaigns

• Track our digital sales, ensuring the end-to-end measurement

• Analyze data and visualize results using Power BI and similar technologies

• Produce reports and charts communicating results,  trends and key learnings

• Research new ways to make use and take advantage of the collected data

• Work with different colleagues in the Customer & Marketing team and within the company (Sales, Lines of Business,…)

What does Allianz need from you?


• Previous experience in the Marketing data & tech field, even in agencies or end client, for almost 5 years

• Degree in Marketing, Business, Engineering or similar

• Deep knowledge of the Marketing KPIs, from awareness to consideration, performance or loyalty

• Advanced knowledge of tools such as Adobe Analytics, Google Search Console, SEMRush or PowerBI. 

• Familiarity with A/B testing and multivariate testing

• High analytical & strategical thinking capacity, focusing on ROI

• Excellent relationship & communications skills

• Proactive mindset and attention to detail and accuracy

• Client focus approach

• Spoken & written English and Spanish

• Being a teamplayer is a must -the atmosphere in the team is great and we want to ensure that this doesn't change-

85148 | Diseño y marketing | Profesional / Senior | Non-Executive | Allianz Spain | Jornada completa | Indefinido

  • Asistente de Marketing Digital

    hace 2 días

    Madrid, Madrid, España V.I.D.A. Marketing A tiempo completo

    ¿Te interesa el marketing digital y buscas una oportunidad para aprender y crecer profesionalmente?En Vida Marketing, una agencia de marketing con un enfoque muy práctico y en expansión, estamos buscando una persona proactiva, con ganas de aprender, para apoyar a nuestro equipo senior en tareas clave del día a día.Labores:Tu rol será de apoyo...

  • Senior Performance Marketing Analyst

    hace 7 días

    Madrid, Madrid, España lastminute A tiempo completo

    The CompanyAt , we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.Job Description is looking for a Senior Performance Marketing Analyst to play a crucial role into the Customer Acquisition inside the Marketing...

  • Senior Data Developer

    hace 2 días

    Madrid, Madrid, España Intelligenz IT A tiempo completo

    Job role:Senior Data DeveloperWork Location:Lithuania/Latvia/Estonia/Spain, SwedenJob Description:We are Looking for a Data Developer to join our team supporting enterprise-level marketing and data-driven solutions. The ideal candidate will have a strong background in ETL development, data integration, and performance optimization, with the ability to...

  • Senior Marketing

    hace 1 semana

    Madrid, Madrid, España Ekkiden A tiempo completo

    We are seeking a dynamic and experienced Senior Marketing and Communication Executive to lead our strategic marketing initiatives and elevate our brand presence. This key leadership role is crucial in driving impactful communication strategies that resonate with our target audience and align with our business goals. Join our team to shape the future of our...

  • Senior Marketing

    hace 1 semana

    Madrid, Madrid, España Ekkiden A tiempo completo

    We are seeking a dynamic and experienced Senior Marketing and Communication Executive to lead our strategic marketing initiatives and elevate our brand presence. This key leadership role is crucial in driving impactful communication strategies that resonate with our target audience and align with our business goals. Join our team to shape the future of our...

  • Senior Performance Marketing Manager

    hace 2 semanas

    Madrid, Madrid, España Habyt A tiempo completo

    About the roleHousing is hard. One size rarely fits all, and it's a hell of a process. As the largest flexible housing company globally, Habyt's mission is to provide access to housing anywhere, for everyone. Our drive is to create solutions with a digital-first approach, making every move easy, and every house a home. If you are passionate about real estate...

  • Senior Applied Data Scientist

    hace 2 semanas

    Madrid, Madrid, España Vass Ecosystem A tiempo completo

    DocumentAmpliamos nuestro equipo de NATEEVO Estamos en búsqueda de un Senior Applied Data Scientist para incorporarse a nuestro equipo, donde garantizamos la calidad y excelencia de la entrega de los proyectos de nuestros clientes.Como Senior Applied Data Scientist con foco en Marketing & Insights, serás responsable de aplicar y operacionalizar modelos...

  • Senior Analyst, Customer Marketing

    hace 2 días

    Madrid, Madrid, España Agoda A tiempo completo

    About AgodaAt Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working...

  • Marketing - Data Analyst

    hace 2 semanas

    Madrid, Madrid, España Nationale-Nederlanden A tiempo completo

    AtNationale-Nederlanden, we believe thatpeople and data drive our success. With more than175 years of experience, presence in11 countries, and a strong commitment toinnovation, digitalization, and talent development, we are shaping the future of insurance.Now, we're looking for aData Analystwho can turn data into actionable insights that boostMarketing and...

  • Salesforce Marketing Cloud Senior Developer

    hace 2 días

    Madrid, Madrid, España WAM Global A tiempo completo

    En WAM Global buscamos a una persona como Salesforce Marketing Cloud Senior Developer que quiera ir un paso más allá: alguien capaz de transformar requerimientos complejos en soluciones sólidas, eficientes y escalables. Trabajarás mano a mano con arquitectos, consultores y otros desarrolladores para dar vida a proyectos de alto impacto dentro del...