Lifecycle Marketing

hace 2 semanas

Madrid, Madrid, España The Trading Pit A tiempo completo

At The Trading Pit, we're on a mission to empower talented traders to achieve financial independence. We're looking for an experienced Lifecycle Marketing & Automation Specialist to design, execute, and optimize automated customer journeys with HubSpot at the core.

What you'll do

  • Build, manage, and optimize automated lifecycle journeys in HubSpot (welcome, onboarding, abandoned cart, post-purchase, reactivation).
  • Execute email and multi-channel marketing automation campaigns aligned with lifecycle stages.
  • Develop nurturing programs that shorten time-to-purchase, improve lead-to-client conversion, and support a smooth customer journey.
  • Use segmentation, customer data, and behavioral triggers to deliver relevant, personalized communications.
  • Monitor lifecycle performance and analyze key metrics (open rates, CTR, conversion, retention, LTV, time to purchase).
  • Maintain CRM hygiene and technical setup: workflows, properties, lifecycle stages, lead scoring, compliance, and deliverability.
  • Support customer retention and churn reduction through educational, post-purchase, and engagement-focused communications.

What we're looking for

  • 5+ years of experience in Lifecycle Marketing / CRM / Marketing Automation, ideally in B2C fintech or e-commerce
  • Strong hands-on experience with HubSpot automation, segmentation, and reporting
  • Proven ability to build and optimize impactful lifecycle campaigns with measurable results
  • Fluent English; Spanish is a plus

.

Why join us

  • Hands-on ownership of lifecycle marketing in a fast-growing fintech
  • Direct impact on customer experience, engagement, and growth
  • Opportunity to grow and deepen your expertise in marketing automation and CRM
  • Continuous learning, training, and professional development
  • Casual dress code and a friendly, collaborative work environment
  • Work with an international, high-performing team.

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