Product Manager

Product Manager – Job Description

SCRM – LIDL Digital Hub

About the role

We are looking for a Product Manager for our Marketing Automation Squad, who is responsible for creating data-driven, personalized, automated omnichannel campaigns across emails, push notifications, SMS, and other channels.
It provides targeted communication our customers in over 30 countries who use the Lidl Plus loyalty program or becomes a Newsletter subscriber with personalized experiences at every stage of the customer lifecycle across all channels—both in-store and online.

Ready to be part of the challenge? 

In this Role, you'll get to

As a Project Manager, you will be the link between local CRM teams, international teams, stakeholders and our agile eCommerce organization. You will ensure the proper setup of Lidl+ related products and guide product adaptation to country-specific requirements. You will collaborate with the team to provide countries with a vision of future digital products and developments. Being part of a team located in Germany and Spain you'll oversee supporting the prioritization of the needs of the countries with squad's product owners and managers.

• Conduct training sessions for all SFMC features made available to countries
• Write tickets with requirements and be available for the team to solve functional questions
• Understand countries needs and business strategies to collect requirements and continuously improve all Marketing Cloud-related products
• Prioritize all country requirements together with the Product Owner to continuously improve and add functionalities to the SFMC product catalog
• Be the first contact person for countries and internal stakeholders in case of doubts, bugs, or improvements to be made in Salesforce Marketing Cloud (SMFC)

Required Skills 

• You can present your project results in English
• Strong communication and organizational skills
• Experience with CRM or Salesforce Marketing Cloud
• Familiarity with Jira, Confluence, or other Agile tools
• Experience in e-commerce CRM campaigns or product management
• Ideally 4-5 years' experience in software or digital project management
• Ideally Experience in managing CRM/ Marketing automation-tools or ideally Salesforce marketing Cloud knowledge
  

About us

Who we are 

SCRM was created in 2015 with a vision of the future that foresaw "business and technology forever remaining intertwined", and a steadfast mission to guide traditional businesses towards digital evolution through their clients, data, commercial strategies and omnichannel communication. Specialising in digital strategy, automation and real-time offer and content customisation, SCRM owes its success and efficiency to the use of cloud computing and the development of data platforms which rely on artificial intelligence for automatic decision-making in largescale consumer and retail markets.

SCRM Lidl International Hub - Three years later, Lidl has absorbed the company and turned it into their international hub of digitalisation and customer intelligence. Amongst our missions as Lidl's International Hub, we would highlight the following: The conceptualisation and development of Lidl Plus, a Lidl international relational programme, and its benefit plan, which will offer discounts, exclusive services, agreements with third-party entities and financial services as its fundamental features; The creation of a cloud-based international platform for big data; The development of an international marketing automation platform; The conceptualisation, development and management of business intelligence platforms; The creation of an omnichannel payment platform; The development of advanced analytics and machine learning platforms favouring customer recommendation, foresight and analysis systems; The creation and implementation of an omnichannel, single sign-on strategy to generate business opportunities amongst the group's diverse range of commercial platforms and services.

SCRM is currently part of Schwarz Digits - Schwarz Digits is the IT and digital division of Schwarz Group. It offers compelling digital products and services that meet Germany's high data protection standards. Schwarz Digits thus guarantees the greatest possible digital sovereignty. With this claim, Schwarz Digits provides the IT infrastructure and solutions for the extensive ecosystem of the companies of Schwarz Group and develops it further for the future. Schwarz Digits creates optimal conditions for the development of trend-setting innovations for end customers, companies and public sector organizations.

Our Mission & Vision

Our Vision as SCRM is to digitalize the Schwarz Group. SCRM provide digital tools to all Schwarz businesses that enables them to understand and connect with the customer to boost their revenues.

Values 

Do you want to know more about our Culture?

We are Family: Yes, we are colleagues, but we like to have fun while working. As a real family, we suffer in hard times and celebrate together in good times, as equals and with respect.

In fact, we like better the Spanish word Colegas, which includes a sense of friendship.

Passion by Design: Passion is at the very heart of everything we do. Over at HQ, they say this is a because of the sunny Barcelona and our Latin vibes. The reality… it's because we love what we do.

Innovation as a Service: We don't deliver technology; we deliver creation & transformation. Challenging the status quo is what inspire us because we want to lead the next generation of grocery business.

Make it happen: Every day is an opportunity to make a difference. Do something good today, improve it tomorrow and don't stop until it's awesome.

Think Big: Don't let what is already done draw the boundaries of what's coming next, this is the only way to go beyond what it is expected.

Perks of being part of our team 

• An awesome team
• Competitive salary 
• Social benefits plan:
  a 225€ monthly allowance for ticket restaurant , transportor kindergarten
• Health & Accident insurance 
• Referral bonus 
• Hybrid remote-office work
• 24 days of holidays per year 
• Flexible schedule  and no dress code
• Language lessons: German, English & Spanish
• Possibility intensive timetable in July & August
• Continuous learning and development programs 
• Work in one of the top 10 IT hubs in BCN located in Plaza Catalunya 
• Filtered water, biscuits, fresh fruit, wide selection of teas and coffee (Nespresso, what else?)
• 300€ Wellbeing voucher: To do your favorite sport , Dental Medical treatment , Optical care (Purchase of prescription glasses or contact lenses) , psychological support / Mental health therapy sessions and Hearing aids 
  

Join the challenge

SCRM provides equal employment opportunities to any job applicant or employee and confirms that it is committed to ensuring that there shall be no direct or indirect discrimination against, or harassment of, job applicants or employees on grounds of race, creed, colour, ethnic origin, nationality, gender, gender reassignment or transsexualism, religious or other similar beliefs, age, marital or family status, sexual orientation, or disability. SCRM recruits, hires, promotes, transfers, takes disciplinary action, and makes all personnel decisions, including those related to compensation and benefits, in a non-discriminatory manner and in accordance with applicable laws.

We hereby inform you that SOCIAL BIGDATA COMUNICACIÓN, S.L.U. (hereinafter "SCRM" or "we") located at calle Bergara 13, 4ª, 08002 Barcelona, Spain, with telephone number is the data controller responsible for protecting personal information you provide to us in your cv directly within the recruitment process or which we may receive from job and recruiting sites and/or headhunters. Moreover, SCRM will process any additional data that may be submitted or updated during the recruitment process. Your personal data is absolutely essential to participate. We do not collect any special category data. Please kindly do not provide us with such data.

SCRM process your personal data based on your consent and to manage, develop and follow up on the recruitment processes that suits your profile. 

Your personal data will not be transferred to third parties unless it is required by law. However, we may communicate your personal data to the suppliers of services which we may contract, and which have the status of data processor.

Your personal data will be kept until your consent is withdrawn and in any case for a maximum period of one year from the finalization of the recruitment process.

You can exercise your rights of access, rectification, cancellation, opposition, restricted processing and data portability with regard to your data at any time. To this effect you may contact the Data Protection Officer appointed by SCRM by sending a letter to the abovementioned postal address or per email to:  Additionally, you have the right to file a complaint to the Spanish Data Protection Agency if you consider that any of your rights have been infringed.

You can obtain a full version of our Privacy Policy here.