Marketing Strategy

Job Title

Marketing Strategy & Programs Manager

Summary of the role:

The Marketing Manager is responsible for managing and executing the regional marketing plan to drive awareness, visibility, and lead generation for Amadeus Hospitality solutions. This role localizes global marketing strategies for assigned markets and partners closely with Sales to deliver marketing campaigns, events, and customer-facing programs that support pipeline growth and market engagement.

In this role you will be responsible for:

• Regional Marketing Programs: Develop and implement regionalized marketing plans to enable lead generation and growth in support of the Commercial Team's strategic growth goals. This includes adapting marketing and sales materials provided by Marketing Strategy and Product Marketing for use at regional industry tradeshows and local events, in campaigns across multi-channel, multi-touchpoint strategies to ensure maximum reach and impact. Evaluate performance of campaign activities and adjust strategy as needed.
• Marketing Strategy: Contribute regional and commercial insights to inform the overall Hospitality marketing strategy, ensuring that global programs, inclusive of events, are aligned with market realities and customer needs.
• Lead Generation: Drive lead generation activities in close coordination with Marketing Strategy and Product Marketing, ensuring campaigns align with Commercial Team needs. Partner with the Commercial Team to drive follow-up and conversion from Global Programs, Events, and Product campaigns, securing timely engagement and measurable results.
• Account Based Marketing & RFP Process Support: If capacity allows, collaborate with Sales and Product leaders to prioritize where efforts will have the greatest impact.

• Degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of experience in marketing roles, ideally in hospitality solutions.
• Proven track record in developing and executing regional marketing plans, multi-channel campaigns, and events.
• Experience in lead generation, pipeline support, and working closely with Sales teams.
• Ability to work across global and regional teams, partnering with Sales and Product Marketing.
• Hospitality experience as a bonus
• Understanding customer needs and tailoring marketing programs accordingly.
• Fluency in English is a must-have; other European languages are a plus.

What We Can Offer You:

• A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer.
• A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
• Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.
• A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment.
• A hybrid working model - We want our employees to do their best work, however the hybrid model works best for them.
• A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.
• A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees.
• A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.

Diversity & Inclusion

Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.

Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.