VP of Marketing

hace 4 días

Barcelona, Barcelona, España Propel A tiempo completo

VP of Marketing

12-Month Fixed Term Contract

Madrid or Barcelona (hybrid)

Salary: €100,000

Start date: Immediate, this role will suit someone who is immediately available

We are working with a
European B2B SaaS scale-up
entering a critical phase of growth and transformation. The business operates across
multiple products, brands, ICPs and geographies
, and marketing sits at the centre of its commercial ambitions.

This
12-month FTC
role is designed for a senior marketing leader who can
step in quickly, take ownership, and deliver impact
in a complex, fast-moving environment.

The opportunity

Reporting into the commercial leadership team, you will own marketing end-to-end across
demand generation, product marketing, brand and commercial alignment
, with a clear remit to strengthen capability, improve execution, and drive measurable growth across Europe.

You will operate at both
strategic and hands-on level
, working closely with Sales, Customer Success and the executive team.

What you will be responsible for

Commercial ownership

  • Own marketing's contribution to pipeline and revenue across European markets
  • Translate ambitious growth targets into clear marketing priorities, plans and KPIs
  • Act as a strong commercial partner to Sales and Customer Success

Demand generation and growth

  • Lead multi-channel demand generation across digital, events, content, ABM and partnerships
  • Drive focus and prioritisation under constraint, deciding what
    not
    to do as much as what to do
  • Build and optimise scalable acquisition and nurture engines

Product marketing and positioning

  • Clarify and strengthen value propositions across products, ICPs and markets
  • Create compelling, differentiated messaging that translates into demand, website, and sales enablement
  • Bring cohesion and confidence to how the business tells its story

Team leadership and capability build

  • Lead a distributed European marketing team through a period of change
  • Establish clear playbooks and centres of excellence across key marketing disciplines
  • Coach, uplift and reset standards, pace and accountability

Infrastructure and execution

  • Oversee delivery of key marketing projects including automation and website evolution
  • Embed data-driven decision making and performance visibility
  • Improve marketing's reputation and effectiveness across the wider business

What success looks like after 12 months

  • Marketing delivering a clear, material contribution to revenue and pipeline
  • A confident team operating with clarity, structure and proven playbooks
  • Stronger trust and alignment between marketing, sales and customer success
  • Clear positioning and execution across markets, products and ICPs

Essential background (non-negotiable)

  • Senior leadership experience in B2B SaaS
  • (This is not suitable for B2C, consumer brand-only backgrounds)
  • Operated in scale-up environments
    , typically
    Series A–B
    , where marketing is a core revenue driver rather than a support function
  • Worked in businesses of sufficient complexity and scale
    , typically
    €30–60m+ revenue
    , with:
  • Multi-product portfolios
  • Multiple ICPs
  • Multiple European markets
  • Held real pipeline and revenue accountability
    , with marketing expected to materially contribute to growth
  • Worked closely and credibly with Sales
    , including alignment on pipeline, targets, cadence and execution
  • Strong analytical capability
    , comfortable operating in a numbers-led, commercially rigorous environment
  • What you will do

This role will suit someone who enjoys
complexity, transformation and delivery
, and who takes pride in leaving a function stronger than they found it.

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