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Media Strategy/Audience Activation Strategy Expert

hace 2 semanas

Gasteiz Vitoria, Álava, España PepsiCo A tiempo completo

Overview
We are PepsiCo Personalization @ Scale experts, driving Connections Personalization from strategy to implementation. As a Media Strategy/Audience Activation Strategy Expert you will lead comms planning in the area of audience strategy set up and activation, working with a portfolio of great brands in partnership with key European markets. If you are familiar with such terms as personalization @scale and DCO, this is a plus

Responsibilities

  • Support Human-centric media calendar planning in partnership with market media and marketing experts
  • Identify Personalization opportunities and build action plan
  • Govern over audience building for activation
  • Curate personalized media activation deployment in partnership with media buying unit
  • Unlock new comms personalization opportunities

Qualifications

  • Bachelor's degree or equivalent experience in media strategy required
  • Media Strategy experience for CPG is a plus
  • Analytics and Insights experience to create and drive strategy
  • Consumer research proficiency
  • Strong communication and presentation skills
  • Demonstrated computer proficiency: Microsoft suite
  • Fluent English required