PR Specialist

ALOHAS is more than a fashion brand: it's a responsible shopping experience and an opportunity to take part in the fight against overproduction in the fashion industry.

Working at ALOHAS means being part of the innovation and growth of a Spanish start-up with a young, creative, and proactive team, where communication flows and energy levels are high. It's a demanding environment, but extremely rewarding, and we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.

We're passionate about what we do, and that passion shines through in our work.

THE ROLE
We are looking for a highly organised, communicative, and proactive PR Specialist to join ALOHAS' PR team and drive brand visibility across key global markets (USA, Europe, or Asia).

The ideal candidate is passionate, industry savvy, and has a track record of building brand awareness through the press and celebrity/influencer landscapes specifically in the fashion and lifestyle spaces. They must be creative and versatile, a team player with willingness to learn and very excited to bring new ideas to the table.

YOUR CHALLENGE

• Build and nurture strong relationships with editors, stylists, influencers, and celebrities to maximize PR coverage and grow brand awareness in key regions.

• Support brand initiatives by developing and executing influencer marketing strategies and creative campaigns.

• Identify and track industry trends, both local and global, to ensure ALOHAS takes part in relevant conversations and opportunities.

• Seek out and secure new communication opportunities, both in print and digital media.

• Coordinate and host store visits for press, stylists, and influencers.

• Manage product samples and gifting, ensuring smooth operations and impactful placements.

• Plan, produce, and execute in-store events to boost brand presence.

• Handle press and influencer clippings, track KPIs, and report on results.

YOU WILL ROCK AT THIS ROLE IF YOU...

• Are based in (or willing to relocate to) Barcelona.

• Are fluent/native in English. Other languages (such as Spanish, German, Dutch, Mandarin, Japanese, or Korean) are a plus.

• Have a degree in Marketing, Communications, Journalism, Advertising, Public Relations, or Styling. A fashion-related background is a plus.

• Bring to 2 years of experience in PR and events, either at an agency or in-house.

• Have strong knowledge of the fashion landscape in Europe. Familiarity with China, Japan, and Korea is a major advantage.

• Are proactive, creative, detail-oriented, and committed to excellence.

• Are dynamic, curious, positive, and resilient, with a can-do attitude.

• Have a genuine interest in fashion, art, and culture.

BENEFITS

• A Culture of Freedom, Responsibility & Trust: We believe in autonomy, accountability, and mutual respect.

• Flexible Working Hours : Adapt your schedule to your lifestyle. We trust you to get the job done.

• Hybrid Work Model: Work from home some days and the office on others.

• Summer Hours (July & August) : Enjoy an intensive workday schedule so you can make the most of your summer.

• We're a Company with Soul

  • We live and breathe sustainability

  • We support family-life balance, parenthood, gender equality, and diversity

• Mental Health Support

  • Team wellbeing initiatives

  • Two paid "disconnect days" a year—take time when you need it most

• Exclusive Discounts

  • Enjoy up to 70% off our products

  • Your family and friends benefit too

• Creative Office Life

  • Located in Gràcia, Barcelona

  • Stocked with coffee and fresh fruit

• Home Office Setup

  • Laptop + essential peripherals (keyboard, mouse, monitor)

• Growth & Happiness

  • Constructive feedback, ongoing learning, and support for your professional journey

• Monthly After-Work Events in Barcelona

  • Because we like to celebrate together

Ready to shape the future in a luxury fashion brand? Join us and leave your mark

About ALOHAS

Want to know more? Video Presentation

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Our website:  IG: @alohas