CRM Marketing Intern

Company Description
Love languages, travel, and discovering new cultures?
Keep reading. You might just find your next adventure
Kaplan Language Group (KLG) is made up of three businesses: Kaplan International Languages, Alpadia Language Schools and ESL Education. All are recognized leaders in the educational travel sector, committed to offering high-quality, immersive language learning to students from over 100 countries.

KLG is part of Kaplan Inc., which was founded in 1938 by Stanley Kaplan, a teacher and pioneer, who provided tutoring services to help students from poorer backgrounds get to university. Today, Kaplan delivers a range of programs and services, helping students from many walks of life and countries to achieve their career goals through education. The parent company of Kaplan is Graham Holdings.

In 2019, our English language business joined forces with ESL Education, a well-established language travel agency, and Alpadia Language Schools, a group of schools offering French and German language programs to adults and junior learners, and summer English programs for teenagers. With our combined expertise and experience in the sector, it is our mission to provide the very best experience to the customers who choose to travel and learn with us.

Job Description
Step into the world of CRM marketing.

We're looking for a
Marketing CRM Intern
to join our Marketing team in Barcelona.

This internship is your chance to
gain hands-on experience, learn from experienced professionals, and build your skills
in creating and executing CRM campaigns that reach customers across global markets.

What You'll Do

• Prepare and format CRM communications, including emails, newsletters, journeys, and notifications
• Test and review content before delivering it
• Collaborate with the marketing team to implement templates, automated workflows, and campaign assets
• Ensure all communications align with Kaplan Languages Group's brand voice and visual identity
• Conduct quality assurance checks on all campaigns — verifying links, formatting, personalization, and compliance with data protection regulations
• Support campaign analysis and reporting, including open rates, click-through rates, and conversions

Qualifications

Skills & Knowledge You'd Bring

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Strong written and verbal communication skills in English (fluency required)
• Knowledge of HTML and CSS for email formatting is a plus
• Excellent attention to detail and focus on quality
• Familiarity with CRM or email marketing platforms (e.g., Salesforce, HubSpot, Braze, Mailchimp) is an advantage
• Strong organisational skills and ability to collaborate effectively in an international team

What Makes You Shine

• Passionate about marketing, CRM, and customer engagement
• Detail-oriented and quality-focused, with an eye for technical precision
• Collaborative and eager to work with content, design, and technical teams
• Results-driven, motivated by engagement, retention, and conversion KPIs
• Positive, adaptable, and ready to learn in a fast-paced, dynamic environment

Additional Information

What We Offer You

• Exciting, varied tasks with the chance to develop your skills and learn from experienced professionals in an international company.
• Coaching and mentorship throughout your internship, with opportunities to collaborate on real projects.
• Join a talented, international team full of energy and expertise.
• Unlimited tea & coffee to fuel your day, plus free breakfast on Mondays and fresh fruit on Thursdays.
• Internship Agreement.
• Start date: ASAP
• Hybrid model (we'll be asking you to join us for a minimum of three days a week in the office)

Our Office
You will be based in our fantastic Eixample office in Barcelona
, surrounded by a wide selection of restaurants and shops. Our diverse team, along with our dynamic and youthful work environment, makes working at Kaplan a truly empowering experience.

If you meet the requirements and are interested in this position, please submit your application in English (résumé), along with a cover letter. .

*Diversity and inclusion are important to us, and we're constantly working to improve these aspects. At KLG and all our brands, we don't just accept our differences, we fully support and celebrate them.

We're committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, or gender identity or expression. We strive to be an equal-opportunity workplace.*