Socials & Content Managerin – DACH (m/w/d)

About Klook
We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination.

We operate a mobile-first, curated platform featuring diverse experiences across global destinations.

Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

Bei Klook haben wir es uns zur Aufgabe gemacht, Reisenden auf unserer Plattform eine Welt voller Freude zu eröffnen – von lokalen Erlebnissen über geführte Touren bis hin zu Fahrkarten und sogar WLAN-Verbindungen. Wir haben unser Angebot an entdeckbaren Produkten erweitert und suchen nun eine*n Socials & Content Manager*in (m/w/d). Diese Person soll die Erlebnisse von Klook selbst ausprobieren und sie über unsere sozialen Kanäle zum Leben erwecken.

Was Sie Tun Werden
Social Media und Community Management

• Erstellen und verwalten Sie Klooks Social-Media-Content-Kalender und arbeiten Sie eng mit internen Teams zusammen, um spannende Geschichten und Content-Möglichkeiten zu identifizieren.
• Entwickeln Sie gemeinsam kreative Ideen, um Kernbotschaften bei Kampagnen- und Markenbriefings wirkungsvoll zu verstärken.

Produktion von Inhalten und Videobearbeitung

• Entwickeln Sie die Content-Pfeiler und die kreative Strategie, die den täglichen Beiträgen auf unseren Plattformen zugrunde liegen – von EGC über Trends bis hin zu Produktvideos – und zeigen Sie dabei Klooks charaktervolle Personality.
• Erstellen, produzieren und bearbeiten Sie Inhalte; fungieren Sie als tägliche Stimme und Gesicht der Marke auf Instagram und TikTok (Beispiel: klookanz).
• Sie kennen Klooks gesamte Produktpalette in- und auswendig, heben die USPs der Produkte hervor und vermitteln unserem Publikum

Wissenswertes rund um das Reisen.

• Reisen Sie mit Klooks wichtigsten Anbietern und Partnern auf Content Reisen ("famils") mit.
• Einblicke und Experimente
• Verfolgen Sie KPIs wie Follower-Wachstum, Interaktionsrate,
• Share-of-Voice und Sentiment.
• Beobachten Sie regelmäßig, was für die Top-Marken auf Socials funktioniert – kreative Formate, Kommunikationsstile, innovative
• Kampagnen – und setzen Sie diese Erkenntnisse in frische,
• wirkungsvolle Ideen um.

Was Sie mitbringen

• 2–3 Jahre Erfahrung als Social-Media-Manager*in (m/w/d), einschließlich Erfahrung in der Videobearbeitung.
• Sie sind Geschichtenerzähler*in (m/w/d), stehen gerne vor der Kamera und haben immer ein Mikrofon griffbereit.
• Sie sind Trendsetter*in oder Trendjacker*in (m/w/d) – Hauptsache, Sie lieben Trends.
• Kenntnisse in TikTok, Meta-Business-Accounts und CapCut sind ein Muss; Social-Scheduling- und Listening-Tools sind von Vorteil.
• Sie haben eigene Social-Media-Follower? Teilen Sie sie mit uns

Was Sie erhalten

• Ein kollaboratives, globales Team mit großem Wachstumspotenzial.
• Reisemöglichkeiten, um andere Content-Ersteller*innen (m/w/d) zu treffen und Klooks Produkte aus erster Hand zu erleben.

At Klook, we're on a mission to give travellers a world of joy from discovering local experiences to guided tours, to transportation tickets and even WiFi connectivity, on our platform. We've upped our game when it comes to the products ready for people to explore, and we're on the look out for a Socials & Content Manager to try out Klook's experiences and bring them to life across our social channels.

What You'll Do

• Social Media and Community Management
• Build and manage Klook's social content calendar, collaborating with internal teams to source exciting stories and content opportunities.
• Collaboratively brainstorm ideas to creatively amplify key messages when briefed on campaigns and/or brand projects.
• Engage in the social community daily, with proactive outreach, commenting and interacting, especially with Klook Kreators.
• Content Production and Video Editing
• Develop the content pillars and creative strategy underpinning the daily posting on the platforms - across EGC, trends, to product videos - and readily showcase Klook's quirky personality.
• Create, produce and edit content; serve as the day-to-day voice and brand face across Instagram and TikTok (example: klookanz).
• Take a data-driven, social SEO approach to content production, collaborating with internal teams on identifying content gaps/opportunities and keyword research.
• Know Klook's product set inside-out, highlighting product USPs and educating our audiences on travel must-knows.
• Travel on content famils with Klook's top operators and partners (pending project opportunities, ~15% of your time).
• Insights and Experimentation
• Track KPIs including follower growth, engagement rate, share-of-voice, and sentiment.
• Keep a regular eye on what is performing for the top brands on socials - creative formats, messaging styles, innovative campaigns - and translate these learnings into fresh, high-impact ideas.

What You'll Bring

• 2-3 years in a socials role, with a video editing background.
• Storyteller who is not camera shy; always has a mic in hand.
• A trendsetter / trendjacker - either way, you love trends.
• Familiarity with TT, meta business accounts and capcut is a must; social scheduling and listening tools are nice to have.
• Have your own social following? Share it with us
• German fluency (French is nice to have)

What You'll Get

• Collaborative, global team with a long runway for growth.
• Travel opportunities to meet other content creators and experience Klook's products firsthand.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs.
Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter ("Agency"). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.