Brand Manager Haematology

Company Description

Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application

At Sobi, the work we do every day redefines the standards of care and transform the lives of people living with rare diseases.

As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo.

We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.

Job Description

The Brand Manager for Aspaveli PNH will play a key role in the planning and implementation of the local commercial strategy for PNH indication. Together with the Brand Manager for C3G, will contribute to reinforce Complement Mediated Diseases area, this position will contribute to cross-functional projects that drive disease awareness, stakeholder engagement, support KAMs team. Alignment with global strategy and compliance standards.

It will be the responsibility of the position holder to help develop the presence and recognition of Sobi as a credible partner with Hematology and in particular in PNH community through supporting the development of relationships with key stakeholders, as well as the successful development and delivery of agreed marketing projects. The position holder will also be expected to be able to travel within own country as well as to the HQ office routinely in the line of usual business activities.

The candidate will report to BUD Hemato & Nephro but will work closely and aligned with Brand Lead C3G to strengthen complement mediated diseases area. The candidate will work with local medical and patient access colleagues as well as HQ staff in a cross functional approach to Sobi's interactions with all stakeholders (physicians, payers, nurses and patients).

Key Responsibilities:

• Strategic and Tactical Support
• Support the development and execution of the local PNH business plan, ensuring alignment with Sobi's global objectives while incorporating local market insights.
• Collaborate closely with the C3G Brand Manager to identify synergies and best practices across both franchises.
• Contribute to the implementation of unbranded and branded (post-launch) initiatives that reflect core brand messaging and adhere to Sobi's compliance standards.
• Sales forecast for budgeting purposes and ensure appropriate support to market of those brands under his/her responsibilities
• Cross-functional Collaboration
• Partner with Medical Affairs, Market Access, and Patient Advocacy teams to deliver educational and awareness initiatives that improve disease understanding and patient support.
• Work hand-in-hand with the Brand Manager C3G and other cross-functional colleagues to ensure smooth execution of projects, campaigns, and events.
• Marketing Operations and Field Support
• Assist in the development of local promotional and training materials for internal and external stakeholders, ensuring scientific accuracy and alignment with brand objectives.
• Support planning and logistics for local congresses, events, and educational meetings, including collaboration with the Key Account Management (KAM) team.
• Contribute to tracking and analysis of campaign effectiveness, engagement metrics, and return on investment (ROI).
• Market Insights
• Gather and share insights on market dynamics, customer needs, and competitive activity to inform brand strategy and tactical decisions.
• Provide input into global strategic discussions through appropriate feedback channels.
• Digital and Omnichannel Engagement
• Support the implementation of digital and omnichannel initiatives, working with internal partners to enhance customer´s experience across multiple touchpoints.
• Field Presence
• Spend time in the field (up to 20–30%) to engage with key customers, understand market realities, and ensure strong alignment between marketing strategy and execution.

Qualifications

Education/Learning Experience/Work Experience

Required:

• University degree level education – medical/science based highly preferable
• Experience in a medical-marketing, marketing or sales role for at least 2 years
• Direct customer relationship management experience and an ability to engage with customer needs
• Responsibility and experience in monitoring OPEX to agreed targets and working effectively on competitive intelligence
• Proven ability to work in matrix organizations
• Knowledge of the local health systems and decision-making processes
• Demonstrated ability to work independently and a "hands on" practical delivery of marketing projects

Desired:

• Ability to apply Competitive Intelligence learnings into Marketing Plans, develop and execute tactics to address competitive threats
• Relevant laboratory or medical experience/ postgraduate qualifications may be an advantage

Skills/Knowledge/Languages

Required:

• Excellent verbal and written communication skills English. Portuguese is a plus
• Excellent MS Office Skills (Excel, PowerPoint, Word)
• Experience with review and approval systems (e.g. Veeva) is an advantage
• Proven track record of successful working in a cross functional matrix environment
• Familiar with AI as a tool on his/her role and used ethically

Desired:

• Experience in working in a matrix environment with multicultural colleagues

Personal Attributes

Required:

• Strong leadership, interpersonal skills and excellent communication across functions, organizational levels and cultures to help deliver business results
• Team Player
• Endorse Sobi Values
• Self-starter and entrepreneurial attitude with a strong commitment to high standards of compliance in pharmaceutical marketing
• Multitask
• Ability to think out of the box

Languages

Required: fluency in written and spoken English

Desired: Portuguese

Critical competencies

Required:

• Systematic approach – uses a methodological and systematic approach; plans ahead, defines clear priorities and allocates resources effectively
• Professional expertise – demonstrates specialist knowledge and expertise in own area; participates in continuous professional development
• Constructive teamwork - co-operates well with others; shares knowledge, experience and information; supports other sin the pursuit of the team goals
• Execution – Adheres to company rules and procedures; executes plans with commitment and determination; achieves high quality results
• Business development – Identifies and seizes commercial opportunities; has a strong positive impact on business growth and profitability
• Enthusiasm to work with customers and incorporate their insights into his/her role