MarTech Specialist

Who We Are

At Spoki, we're redefining how businesses communicate with their customers through innovative technology, 3x YoY growth, and a vision to become a unicorn. We empower businesses worldwide with conversational commerce tools that optimize marketing, sales, and customer support—making every interaction seamless, efficient, and personalized.

With WhatsApp as our core channel and new AI-powered solutions across voice and SMS, we're on a mission to help millions of businesses thrive through exceptional customer experiences.

Joining Spoki means being part of a passionate and ambitious team ready to scale globally, where innovation, meaningful conversations, and sustainable growth are at the heart of everything we do.

We Are Hiring: MarTech Specialist

Your Role

As a MarTech Specialist at Spoki, you'll be the engineering force behind our digital growth engine. This is a full-stack role for a creative problem-solver who lives at the intersection of code, data and marketing.

You'll own our marketing web properties end-to-end, build intelligent automation systems, and create tools that help us scale from thousands to millions of customers.

Your Responsibilities

Web Development & Optimization:

• Architect, develop and maintain our marketing website and future web applications using modern tech stacks , React, WordPress, TypeScript, Tailwind CSS).
• Lead back-end development, writing clean, efficient code, integrating APIs, and powering our marketing stack.
• Build our front-end to create engaging, responsive, and highly optimized user experiences.
• Work closely with our creative team to convert UI designs from Figma into fast, clean, production-ready code.
• Manage the web infrastructure, including hosting environments on platforms like Google Cloud Project and database management with Firebase.

Growth & AI Implementation:

• Collaborate with the marketing team to implement effective tracking and analytics solutions using tools like Google Tag Manager and Segment.
• Develop and execute technical SEO strategies to maximize organic visibility and drive qualified traffic.
• Integrate AI services like OpenAI API and Google Vertex AI to build intelligent automations for content personalization, lead scoring, and customer interaction analysis.
• Conduct A/B tests and data analysis to identify key growth levers and optimize the conversion funnel.

Automation & Process Engineering:

• Write custom scripts to automate complex data manipulation, reporting, and system integration tasks that go beyond the capabilities of standard tools.
• Integrate third-party services, CRMs (HubSpot), and internal systems to create a seamless, automated flow of information across the company.
• Design and implement robust automation workflows using both code-first and low-code platforms like n8n.

What We're Looking For

Core Skills (Must-Have)

• Strong JavaScript/TypeScript and front-end development skills , HTML5, Tailwind CSS).
• Full-stack mindset: comfortable writing both client- and server-side code.
• API integration experience: you know how to connect systems using REST APIs and webhooks.
• Git/GitHub for version control.
• Problem-solving ability: you can figure things out, debug issues, and find elegant solutions.
• Comfortable working with databases.
• Experience or a strong interest in working with AI APIs (like OpenAI, Vertex AI).
• Collaborative, results-driven and capable of managing multiple projects in a fast-paced environment.
• 3-5 years of experience (or equivalent skills if you're a fast learner with a strong portfolio of past projects).

Bonus Skills (Nice-to-Have)

• WordPress or HubSpot development experience.
• Python scripting for automation and data tasks.
• Experience with marketing tools and analytics platforms.
• Cloud platforms (Google Cloud) and database management.
• Experience or an interest in technical SEO.
• Previous experience in a high-growth startup or marketing tech role.

Who You Are

• Builder mentality: you love creating things from scratch and seeing them come to life.
• Growth-minded: you're excited about work that directly drives business results.
• Self-directed: you can manage your time, prioritize effectively, and don't need constant oversight.
• Curious learner: you're comfortable picking up new technologies as needed, especially AI.
• Clear communicator: you can explain technical concepts and collaborate across teams.
• Strong English skills (written and spoken); Spanish is a bonus.

Work Policy for Barcelona

• This is a onsite position based at the Aticco Bogatell coworking space in Barcelona.
• Employees working from the Barcelona office must spend 1 full week at the San Vito dei Normanni (Italy) office every 3 months (i.e., at least 4 times per year).
• The travel schedule will be defined in agreement with the manager.
• Expenses: 100% of travel and accommodation expenses are reimbursed by Spoki.

What We Offer

• Join a company poised for global expansion.
• Work with an international, passionate, supportive and talented team dedicated to excellence.
• Tech gear: Apple MacBook Pro, Apple Keyboard, Apple Trackpad, 2nd WideScreen Monitor.
• Meal vouchers to fuel your day.
• Possibility of accessing the Spoki stock option plan.
• Regular team-building events and celebrations.
• Access to cutting-edge technologies and resources to stay at the forefront.
• Competitive compensation: Gross salary ranging from €30,000 to €40,000/year, with performance-based adjustments.

Our Selection Process

Our tailored process includes:

• A structured interview with our hiring manager.
• A technical evaluation to assess your expertise.
• A final meeting with the leadership team.