Creative Strategist EMEA

hace 2 semanas

Barcelona, Barcelona, España Smadex SLU A tiempo completo

SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.

This position can be based in Barcelona or London.

The Role:

Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.

As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.
 

Key Responsibilities

Creative Strategy & Insights (40%)

Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clientsBuild structured, client-facing creative proposals that connect performance data to strategic directionPartner with Product on creative tools. Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns

Cross-Functional Leadership (30%)

Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teamsDefine clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launchLead creative briefings and ensure alignment between client objectives and creative executionOwn the creative readiness process for high-value accounts.  Rotation.Handle ticketing and communication with Creative Designers

Client Partnership (20%)

Support Account Managers in high-stakes creative conversations with clientsPresent creative performance reviews and strategic recommendations to client stakeholdersProactively identify creative optimization opportunities that expand wallet shareParticipate in JBPs and QBRs as experts on Creatives

Knowledge Management (10%)

Build and maintain a creative performance repository accessible across teamsLead quarterly creative performance reviews, external and internal, to surface trends and winning strategiesTrain Account Managers on creative best practices and how to position creative insights with clients

What You Bring

Required:

5+ years in mobile advertising, creative strategy, or performance marketingDeep understanding of creative formats across UA, retargeting, and CTVExperience translating creative performance data into strategic recommendationsTrack record of working cross-functionally in fast-paced environmentsStrong presentation skills and ability to influence without direct authority

Preferred:

Experience with programmatic advertising platformsGaming industry knowledge (especially mid-core and casual)Familiarity with creative production workflows and timelinesData visualization skills

Success Metrics

Reduction in creative-related delays for campaign launchesIncrease in creative iteration velocity for HV accountsClient satisfaction scores on creative insights and recommendationsKnowledge sharing metrics (playbooks created, teams trained, insights distributed) Please note that we do NOT provide VISA sponsorship. Candidates without a legal permit to work in Spain won't be considered.

Reward package:

Integrate a highly motivated and young teamGreat compensation packageTop location at the heart of Barcelona in a penthouse office with a rooftop terrace, Barbeque, and a fully stocked fridgeGreat work-life balance: work from home, flexible hoursLinkedIn Learning and training opportunitiesMeal vouchers - Tickets Restaurant monthly allowanceMonthly gym allowance to use in up to 30 DIR gyms around the cityMonthly TGIF eventsRegular team-building eventsFun and friendly work environment with talented marketers and engineers from over 21 countriesAnd more

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