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SEO Specialist Senior

hace 8 horas


Barcelona, Barcelona, España Marketers Group A tiempo completo

Agencia de marketing digital con más de 10 años de experiencia, partners oficiales de Google y Meta. Especializados en Growth & Digital Marketing, trabajamos con clientes de sectores diversos implementando estrategias innovadoras que combinan SEO tradicional y optimización para IAs generativas.

DESCRIPCIÓN DEL PUESTO:

Buscamos un/a SEO Specialist Senior para incorporarse a nuestro equipo en Barcelona. Serás responsable de diseñar e implementar estrategias de posicionamiento integral (SEO + GEO) para nuestros clientes, combinando técnicas tradicionales de optimización en buscadores con las nuevas oportunidades de visibilidad en motores de IA.

RESPONSABILIDADES PRINCIPALES:

* Realizar auditorías SEO completas y detectar oportunidades de posicionamiento

* Desarrollar estrategias on-page y off-page para clientes de diversos sectores

* Implementar estrategias de Generative Engine Optimization (GEO) para ChatGPT, Claude, Gemini y otros LLMs

* Ejecutar estudios de keywords y análisis de intención de búsqueda

* Diseñar e implementar estrategias de link building, patrocinados y PR digital

* Crear y optimizar landings con criterios SEO/GEO integrados

* Gestionar reuniones con clientes y presentar resultados

* Co-crear contenidos optimizados utilizando IA generativa

* Analizar métricas y generar informes de rendimiento

REQUISITOS IMPRESCINDIBLES:

* Experiencia demostrable como SEO Specialist (mínimo 3-5 años)

* Dominio avanzado de herramientas: SEMrush, Ahrefs, Screaming Frog

* Conocimientos sólidos en GEO (Generative Engine Optimization)

* Experiencia trabajando con ChatGPT, Claude y otras IAs para crear GPTs especializados y sistemas de automatización

* Capacidad para desarrollar estrategias de contenido con IA

* Conocimientos técnicos de HTML, CSS y fundamentos de desarrollo web

* Experiencia en creación de landings con criterios de conversión y posicionamiento

* Capacidad analítica para identificar oportunidades y tendencias

* Habilidades de comunicación para interacción con clientes

* Trabajo en equipo y autonomía

SE VALORARÁ:

* Conocimiento de Schema Markup y

* Experiencia en SEO local para negocios multilocalización

* Portfolio de casos de éxito en SEO/GEO

* Experiencia con herramientas de automatización (Make, Zapier, Gumloop)

* Conocimientos de Google Analytics y Search Console

OFRECEMOS:

* Contrato indefinido según convenio de publicidad

* Seguridad Social y beneficios legales

* Incorporación a equipo multidisciplinar en agencia innovadora

* Proyectos diversos con clientes de primer nivel

* Formación continua en nuevas tecnologías y tendencias del sector

* Ambiente de trabajo dinámico en el centro de Barcelona

CÓMO APLICAR:

Envía tu CV y portfolio de proyectos destacando tus casos de éxito en SEO y GEO