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SEO Specialist Senior
hace 8 horas
Agencia de marketing digital con más de 10 años de experiencia, partners oficiales de Google y Meta. Especializados en Growth & Digital Marketing, trabajamos con clientes de sectores diversos implementando estrategias innovadoras que combinan SEO tradicional y optimización para IAs generativas.
DESCRIPCIÓN DEL PUESTO:
Buscamos un/a SEO Specialist Senior para incorporarse a nuestro equipo en Barcelona. Serás responsable de diseñar e implementar estrategias de posicionamiento integral (SEO + GEO) para nuestros clientes, combinando técnicas tradicionales de optimización en buscadores con las nuevas oportunidades de visibilidad en motores de IA.
RESPONSABILIDADES PRINCIPALES:
* Realizar auditorías SEO completas y detectar oportunidades de posicionamiento
* Desarrollar estrategias on-page y off-page para clientes de diversos sectores
* Implementar estrategias de Generative Engine Optimization (GEO) para ChatGPT, Claude, Gemini y otros LLMs
* Ejecutar estudios de keywords y análisis de intención de búsqueda
* Diseñar e implementar estrategias de link building, patrocinados y PR digital
* Crear y optimizar landings con criterios SEO/GEO integrados
* Gestionar reuniones con clientes y presentar resultados
* Co-crear contenidos optimizados utilizando IA generativa
* Analizar métricas y generar informes de rendimiento
REQUISITOS IMPRESCINDIBLES:
* Experiencia demostrable como SEO Specialist (mínimo 3-5 años)
* Dominio avanzado de herramientas: SEMrush, Ahrefs, Screaming Frog
* Conocimientos sólidos en GEO (Generative Engine Optimization)
* Experiencia trabajando con ChatGPT, Claude y otras IAs para crear GPTs especializados y sistemas de automatización
* Capacidad para desarrollar estrategias de contenido con IA
* Conocimientos técnicos de HTML, CSS y fundamentos de desarrollo web
* Experiencia en creación de landings con criterios de conversión y posicionamiento
* Capacidad analítica para identificar oportunidades y tendencias
* Habilidades de comunicación para interacción con clientes
* Trabajo en equipo y autonomía
SE VALORARÁ:
* Conocimiento de Schema Markup y
* Experiencia en SEO local para negocios multilocalización
* Portfolio de casos de éxito en SEO/GEO
* Experiencia con herramientas de automatización (Make, Zapier, Gumloop)
* Conocimientos de Google Analytics y Search Console
OFRECEMOS:
* Contrato indefinido según convenio de publicidad
* Seguridad Social y beneficios legales
* Incorporación a equipo multidisciplinar en agencia innovadora
* Proyectos diversos con clientes de primer nivel
* Formación continua en nuevas tecnologías y tendencias del sector
* Ambiente de trabajo dinámico en el centro de Barcelona
CÓMO APLICAR:
Envía tu CV y portfolio de proyectos destacando tus casos de éxito en SEO y GEO