International Digital Commerce Group-AIDC Business Incubation and Assignment Management-Social
hace 2 semanas
Basic Infomation
Department:
Alibaba Group
Degree:
Bachelor
Work Experience:
3 year
Job Description
- Report to Marketing Director on day to day basis.
- Develop and execute a social media strategy to drive engagement, retention, and brand visibility.
- Lead and mentor the internal social media team.
- Manage external social media agencies, ensuring alignment with strategy, content quality and performance goals.
- Coordinate product launches and promotional campaigns, providing support to the paid social team as needed.
- Design and oversee programs for brand ambassadors, KOLs and content creators to maximize impact on the community and brand.
- Develop strategic partnerships and collaborations to increase marketplace visibility.
- Track and analyze social media performance metrics (KPIs, engagement, traffic, community growth) and recommend improvements.
- Stay up-to-date with social media trends and best practices in e-commerce.
- Manage the social media budget, ensuring efficient allocation of resources for campaigns, content creation, agency fees, and collaborations.
Position Requirement
- 2 to 3 years proven experience leading social media for e-commerce or marketplaces toward 2C target audience.
- Experience managing external agencies and coordinating internal social media teams.
- Hands-on experience with ambassador programs, KOLs, content creators, and partnerships.
- Budget management experience, including planning and tracking spend for campaigns and collaborations.
- Strong analytical skills to interpret data and optimize social media strategies.
- Excellent leadership, communication, and stakeholder management skills.
- Creativity to develop campaigns and content that resonate with the community and users.
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