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Marketing Technologist
hace 2 días
About Us
Happening is the technology engine powering Superbet Group's global platforms and brands. We are rewriting the rules of sports betting and gaming by building our own end-to-end tech stack, solving deep technical challenges at serious scale, and shaping a culture where engineers thrive. With millions of daily customers, our technology operates on par with Big Tech—and we use data as a strategic asset to innovate, optimize, and deliver best-in-class experiences.
The
Martech
team focuses on providing technical capabilities and measurement tooling of our partners in the Marketing Department.
Our work is focused on multiple markets; Measuring impact of Campaigns, and giving our partners the tools to make multi-million euro decisions with confidence.
About The Role
Responsibilities would be along the lines as follows:
Implementation Planning:
Collaborate with teams to plan and implement changes, ensuring that the business needs are understood and feasible.
Tagging & Tracking
Manage and optimize web and app tracking using Google Tag Manager and other TMS tools, as well as Serverside GTM
Requirements Gathering & Stakeholder Collaboration
Work with stakeholders to gather requirements for new projects, systems, or processes.
- Ensuring the business's needs are understood, feasible and achievable.
Document business requirements, and act as a bridge between technical teams and business users to ensure project success
Solution Development:
Develop solutions to address identified problems, including creating prototypes, models, or workflows using MarTech stack
Collaborate with developers to evaluate/implement new solutions, for example: adding new markets
MarTech Stack Management
Support the evaluation, implementation, and integration of MarTech tools (e.g., LPs, CDPs, Reporting,CRM, A/B testing platforms).
Evaluate the costs and benefits of proposed changes or projects.
- Ensure seamless data flow and interoperability across platforms.
Evangelise tools internally and help align stakeholders on their usage and ways of working.
Analytics & Insights
Develop dashboards and reports to monitor KPIs
Translate complex data into clear, actionable insights for stakeholders.
Customer Journey & Attribution
Help map customer journeys Pre and Post FTD so we can understand how best to serve them
Compliance & Governance
Ensure data collection practices comply with privacy regulations (e.g., GDPR, CCPA).
- Maintain documentation and support data governance efforts.
