Meta and Content Designer

Craft:

Job Description:

Minecraft Blast
 

Join our New Games Studio and help build the next generation of King experiences. We're developing Minecraft Blast, a new casual puzzle adventure set in a playful interpretation of the Minecraft universe — and we're looking for a talented Meta & Content Designer to shape the meta layers, live events, and story-driven content that bring the world of Minecraft Blast to life.

As a Meta & Content Designer, you will work closely with Creative Leadership and a cross-disciplinary team. You will design progression systems, story content, live events, quests and other features that create long-term engagement and emotional connection in a casual mobile game, all while staying true to the iconic charm of Minecraft.

In this role, you will help shape the long-term player experience of Minecraft Blast by crafting compelling meta systems, live events, and narrative-driven content. You will:

• Collaborate with the Creative Director and Design Leads to define the game's meta feature set and progression systems.

• Work closely with Economy Designers to ensure monetisation is thoughtfully integrated into progression loops and events.

• Design immersive content and event structures that deepen engagement and guide players through the game's world whilst remaining appropriate for a board casual audience.

• Uphold high standards of design quality while balancing technical  and production constraints.

• Clearly document features and systems, communicate progress, and incorporate feedback across all stages of development.

• Analyse trends in the mobile market and share insights through regular playtesting and deconstructions.

• Champion strong design practices across the team and contribute to the evolution of our design methods and tools.

• Support production by breaking down design tasks, contributing to scheduling.

• Track and communicate key design risks to the production team.

• Stay informed on emerging industry innovations in casual meta design.

• Seek and provide feedback through active participation in the wider design discipline.

• Collaborate with humility, curiosity, and openness, always willing to learn from your peers and contribute to a supportive team culture.
   

• Proven experience in casual game design, systems design, or content design, particularly within mobile free-to-play games.

• Deep understanding of mobile platforms, player motivations, and long-term engagement patterns.

• Strong grasp of free-to-play meta mechanics, progression systems, and live event design.

• Ability to self-manage and stay motivated in a fast-paced environment

• Excellent written and verbal communication skills.

• Experience with Unity  is a strong advantage.

We're looking for someone with a strong background in creating video games and a passion for designing compelling casual meta experiences. Mobile development comes with unique opportunities and constraints, requiring a balance of creativity, insight, and technical awareness. We want someone who embraces those challenges with enthusiasm and a desire to craft experiences that will delight millions of players around the world.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at  or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.