Head of Marketing

hace 1 día

Barcelona, Barcelona, España Page Executive A tiempo completo
  • Growing pharmaceutical affiliate
  • Head of Marketing (pharma)

About Our Client
Growing pharmaceutical affiliate, focused on Specialty Care and committed to innovation and patient value

Job Description
Strategic & Operational Leadership

  • Define and drive the marketing strategy for the company's specialty portfolio, ensuring alignment with global guidelines and local business objectives.
  • Lead the development and execution of brand plans, including forecasting, positioning, segmentation, lifecycle management and competitive strategy.
  • Oversee launch readiness for upcoming indications and new products, ensuring cross functional alignment (Medical, Market Access, Sales, CX).

Team Management & Cross-Functional Collaboration

  • Lead, coach and develop the Marketing team, fostering analytical excellence, innovation and strategic thinking.
  • Work closely with Sales Leadership to ensure seamless integration of marketing and field strategy, maximizing impact on patient and prescriber engagement.
  • Partner with Medical Affairs, Market Access and other internal stakeholders to drive coordinated brand initiatives.

Customer & Market Insights

  • Leverage deep market analysis, customer insights and data to guide strategic decisions and identify growth opportunities.
  • Build strong relationships with key external stakeholders, including scientific societies, expert groups, patient organizations and hospital networks.

Innovation & Patient-Centricity

  • Promote a modern marketing approach, including digital initiatives, omnichannel engagement and patient activation programs.
  • Drive initiatives focused on understanding and optimizing the patient journey, identifying barriers to diagnosis, referral and treatment.

The Successful Applicant
Professional Experience

  • Minimum 8-12 years of experience in pharmaceutical marketing, ideally in Specialty Care.
  • Proven track record in launch management, brand building and strategic marketing excellence.
  • Experience in a commercial organization that values cross-functional collaboration and modern engagement models.

Leadership & Skills

  • Demonstrated ability to lead and develop teams.
  • Strong analytical mindset and experience with forecasting, budget planning and performance tracking.
  • Excellent communication, influencing skills and stakeholder management.
  • Ability to manage complexity and work in highly cross-functional environments.

Background

  • University degree in Life Sciences, Pharmacy, Business or related disciplines; an MBA or postgraduate degree is a plus.
  • Fluency in English and Spanish; additional languages are an asset.

What's On Offer

  • A strategic leadership role with impact on the company's growth trajectory.
  • The opportunity to lead launches and influence the evolution of the Specialty Care portfolio.
  • A dynamic environment that values innovation, collaboration and patient-focused solutions.

Contact:
Quote job ref: JN

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