Marketing Operations Specialist

HBX Group is the world's leading technology partner, connecting and empowering the world of travel. We're game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team Our people, Team HBX Group, are the beating heart of the company who we encourage to 'move fast, dream big and make the difference' every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our 'global approach, local touch' mentality. We're headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

JOB DESCRIPTION:

Job Title: Marketing Operations Specialist – Luxury & B2B Distribution

Department: Global Marketing Engine

Reports to: Global Marketing Manager

Location: Europe

Type: Full-Time

The HBX Group Global Marketing & Digital Presence department is looking to incorporate to the of Global Marketing Engine team a Marketing Operations Specialist (MOS) for the Luxury & Retail B2B Distribution business units. The new candidate will join an innovative and global team that is responsible to drive ROI and automation in our marketing strategy by creating multichannel, always on, customer focused campaigns to support the commercial objectives of our global brands.

As the Marketing Operations Specialist – Luxury & B2B Distribution, you will lead the execution of marketing strategies that elevate our luxury travel offerings and support B2B distribution channels across retail, wholesale, and theme park segments as well as digital acquisition actions and campaigns. You'll collaborate with internal teams and external partners to position products, drive demand, and support acquisition and growth initiatives. You'll also work closely with the Social Media team to ensure messaging is amplified across digital platforms.

To be successful in this role, the MOS will need to build strong relationships with key stakeholders, understand their needs and develop, in conjunction with the central marketing team the most effective marketing strategy and approach.

The MOS purpose is drive automation and ROI of marketing actions fulfilling the company objectives while also creating value in the eyes of our clients and partners.

Key Responsibilities:

• Develop and execute marketing campaigns tailored to luxury and B2B distribution audiences.
• Collaborate with hotel and theme park partners to support co-branded paid campaigns and promotions.
• Partner with the Social Media team to align messaging and content across platforms.
• Support product launches and seasonal initiatives for luxury and distribution offerings.
• Analyze campaign performance and provide insights to optimize future efforts.
• Align with the Acquisition & Growth team on targeting, paid media, and lifecycle strategies.
• Ensure brand consistency and alignment with global luxury positioning.
• Contribute to agent enablement materials and training sessions focused on luxury and B2B products.

Qualifications:

• 3+ years of experience in marketing, preferably in travel, hospitality, or luxury segments.
• Strong understanding of luxury consumer behavior and B2B travel distribution.
• Demonstrated experience in managing paid media campaigns across platforms like Google Ads and Meta, analyzing performance data, optimizing campaigns for ROI, conducting keyword and audience research, and collaborating with other teams.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and adapt to a fast-paced environment.
• Fluent in English; additional languages (e.g., Spanish, French) are a plus.

Preferred Skills:

• Familiarity with CRM tools and marketing automation platforms.
• Experience working with travel agents or B2B audiences.
• Experience collaborating with social media teams or managing cross-channel campaigns.

You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work:

• Within an innovative, engaging and multicultural environment.
• Have the opportunity to build strong and lasting business relationships and friendships from around the world.
• Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.