Sr Marketing Manager Doritos Europe

Overview
Are you interested in a career in Marketing in PepsiCo? Then now is the time to explore the opportunities of PepsiCo: join us as the next
Sr Marketing Manager Doritos Europe
.

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in
Vitoria
is informal and engaging. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Your mission
: Drive the growth of Doritos across Europe by strengthening marketing fundamentals, scaling innovation platforms like Dipping and Loaded, and leading the Formula 1 partnership. Collaborate across markets to deliver impactful campaigns, share best practices, and build a connected brand community.

Responsibilities
Your day to day with us:

• Accelerate the growth of Doritos in Europe by strengthening core marketing fundamentals to drive household penetration.
• Drive brand salience by building mental availability, ensuring Doritos is top-of-mind across markets.
• Build and scale Doritos Dipping and Doritos Loaded platforms, establishing them as sustainable growth engines for the brand across in-home and away-from-home occasions.
• Lead and unlock the full potential of the Formula 1 strategic partnership in Europe to deliver breakthrough consumer resonance and business results.
• Orchestrate lift-and-shift activations by connecting anchor market campaigns and global toolkits with non-anchor markets, ensuring visibility of best-fit work and enabling efficient implementation at scale.
• Foster a pan-European Doritos community by convening market brand leaders, sharing best practices, and solving common challenges collectively to accelerate brand growth across the region.

Qualifications
What will you need to succeed?

• Brand Builder & Growth Marketer - Proven track record of making brands loved and drive growth through marketing and communications strategies. Food experience is a plus.
• Innovation & Platform Scaling - Track record of developing and scaling brand platforms and initiatives across in-home and out-of-home occasions.
• Partnership & Stakeholder Leadership - Skilled at leading high-profile partnerships and influencing complex, multi-market organizations while constructively challenging the status quo.
• Consumer & Culture Insight - Deep understanding of European consumers and local cultures, translating insights into relevant and engaging marketing.
• European Market Expertise - Knowledge of key markets (France, Benelux, Spain, Poland) with ability to adapt strategies to local contexts.
• Passion for Food, Culture & Sports - Strong connection to consumer lifestyles and category culture to ensure marketing feels authentic and resonates.
• Decisive & Can-Do Attitude - Hands-on, decisive, and results-oriented; able to navigate complexity, deliver quickly, and inspire teams across markets.

Don't worry if your experience isn't a perfect match - if you're excited about the role, we'd love to hear from you
What makes us different?

• Hybrid working model: combination of remote and collaborative office experience to enable innovation
• Flexible work schedule
• Variety of benefits to support your physical, emotional and financial wellbeing
• Professional growth possibilities & learning opportunities
• Volunteering opportunities to help external communities
• Space to be you to promote our Diversity & Inclusion strategy

Being you at PepsiCo:
PepsiCo is an equal opportunity employer, we foster the inclusion of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.

Planet + People:
PepsiCo Positive (pep+) is how we'll transform the way we create value by operating within planetary boundaries and inspiring positive change for the planet and people in the global food system.