UA Manager

About Adnovation:

At Adnovation we develop and create innovative B2C membership-based entertainment products. Our team specializes in digital advertising, customer acquisition, and monetization of traffic through the most reliable payment, security, and advertising partners. We are part of EXOGROUP, a set of companies made up of +200 talents and offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin, Porto and Valencia.

About the Role

We are hiring a UA Manager (Apps) to own the performance across the different paid and organic acquisition channels (ASA/ASO). This role requires collaboration with product and dev team to refine and optimize conversion events signals in order to implement advanced bidding strategies.

Your Mission

• Paid Growth & Profitability: Launching from scratch new paid marketing channels to deliver high-end performance while driving results month after month.*
• ASO & Organic: Own the ASO roadmap and strategy, creating close collaboration with the marketing team.
• Channel Management: Design, launch, and scale Meta campaigns; build/optimize deep-linked Google Search campaigns; and pilot new channels like Apple Search Ads (ASA).
• KPIs performance and monitoring: monitor and report CAC, ROAS, LTV:CAC, payback), driving decisions from actionable insights.
• Creative testing & strategy: implement creative strategies collaboratively with the marketing and design teams.

Requirements

• Experience: Proven track record in consumer subscription apps only.
• Paid marketing channels experience: Google Ads, Meta Ads, Apple Search Ads. Experience with other platforms is a big plus.
• ASO & growth proven experience.
• Going to market: Must have experience launching new apps from scratch and across multiple marketing channels. Monitoring and reporting main performance marketing metrics (CAC, LTV:CAC, payback).
• Deep technical expertise: Strong knowledge of ATT/SKAdNetwork and Google Search Ads.
• Strong measurement knowledge and experience: Proficiency with an MMP and experience building actionable dashboards to drive decisions based on cohort/LTV data.
• Data driven mindset and comfortable in fast-pacing environments with strong business challenges.
• Location: Based in Barcelona (hybrid).
• RevenueCat and Firebase experience. Bigquery experience is nice-to-have.

What you'll find working at Adnovation:

We offer the opportunity for permanent training, personal development, ambitious career growth, and a competitive salary

Most of all, we offer a position in a team that thrives on being successful and being industry leaders and innovators. If you have a winning mentality, this position is for you

Experience our benefits:

• Private health care insurance;
• Flexitime and Summer Schedule;
• Your Birthday off as a paid holiday;
• Flexible compensation plan: travel, meals & childcare;
• Subsidized Catering;
• Spanish, English, and Portuguese language lessons;
• Additional internal and external trainings through our EXOGROUP University program;
• Access to quality trainings through Udemy platform;
• English, Portuguese & Spanish language lessons;
• Training budget & study leave;
• Subsidised Well-Being Activities;
• Calm App subscription;
• Employee referral program - Earn 2500 Euros by referring someone
• Monday team breakfast;
• Daily organic fruit;
• Free weekly yoga classes;
• Hybrid remote work.

Is this not the right role for you? Then make sure to check out all other roles we have open for you on our careers website.

The companies that are part of EXOGROUP are the data controllers regarding your personal data, in order to consider your application for present or future vacancies in our organization. For more information about the processing of your personal data and on how to exercise your rights of access, rectification, suppression, limitation, portability and opposition please visit the Protection Informative Clause Candidates.