Country Marketing Manager

The Tus Media Group, an EdTech company of the GoSudent group, offers educational platforms that connect students or companies with teachers from all over the world. Our goal is to meet the need for high-quality, accessible and personalised lessons. We seek to delocalise learning by providing in-person and online lessons with the best professionals in each subject. 

We are looking for a Country Marketing Manager for the Polish market to launch our Polish tutoring marketplace and lead and develop its marketing strategy (it will live on ). You will also be responsible for managing our existing GoStudent Polish website ). 

Are you ready for the challenge? As our Country Manager for Poland, your work will have a crucial impact on our growth. We're looking for an entrepreneurial professional with strong analytical skills and a passion for developing effective SEO and Paid strategies. You'll be part of a multidisciplinary team and will be responsible for leading the development of our project in the Polish market, turning our platform into a go-to place for education.

Your main responsibilities will be: 

• Launch the Polish website by reviewing copy, ensuring localisation accuracy, and supporting the creation of high-converting landing pages
• Keyword expansion for Marketplace/Student pages: conduct competitive gap analyses to identify opportunities for keyword growth, particularly for Marketplace and Student pages. 
• On-page optimisation: optimize title tags and headers in the commercial areas of the site. 
• Coordinate the localisation of blog content and maintain consistency of tone, quality, and seo standards 
• Drive tutor acquisition through both paid and organic channels, testing and optimising campaigns and new platforms for performance. 
• Support the CRM manager in setting up and optimising newsletter flows to improve engagement and retention
• Performance Monitoring & Reporting: track SEO performance trends using tools such as Tableau and Looker. Provide actionable insights based on Share of Voice (SoV) and other relevant KPIs. 

What do we need from you?

• Education and previous experience in digital marketing
• Native-level Polish and high-level Spanish and/or English
• Knowledge of the education sector in the Polish market Proficiency with marketing tools for lead generation, market analysis, digital campaign management and digital analytics (Semrush, Similarweb, Ahrefs, Google Search Console, Google Ads, Google Analytics, etc.)
• Strong analytical and organisational skills, along with strategic thinking and the ability to work within a multidisciplinary team
• Ability to write effective ad copy based on keyword search volume, keyword competition and other seo factors
• Experience creating and optimising email marketing campaigns and paid campaigns such as Google Ads
• Ability to identify improvement opportunities in user funnels, both in the purchase journey and in sign-up processes 

What do we offer you?

• Permanent full-time contract (38h/week).
• Flexible schedule from Monday to Thursday from 8-9AM to 4.30-5:30PM, Friday intensive from 8-9AM to 2-3PM.
• Intensive working day at Easter, Summer and Christmas.
• 25 days holiday + day off for your birthday.
• Hybrid working mode: 3 home office days and 2 office days + 1 Friday per month.
• Enjoy 1 month full remote in any European country after 6 months with us (including the UK).
• Flexible benefits: restaurant/transport card, childcare and medical insurance.
• Regular Team Building Activities and Events.
• A spectacular working environment within a company in continuous growth

Office location: Granollers, Barcelona.

For us diversity is an added value. That's why we are committed to providing equal opportunities to people from all backgrounds: regardless of origin, gender, age, sexual orientation or other unique characteristics that define you. We encourage you to be authentic. The most important thing is that you are passionate about new challenges, so if you think you fit the profile we are looking for, don't hesitate and apply: we are waiting for you