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User Acquisition Manager

hace 2 semanas

Barcelona, Barcelona, España Zynga A tiempo completo

Level Up Your Career with Zynga

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille, Words With Friends, Zynga Poker, Game of Thrones Slots Casino, Wizard of Oz Slots, Hit it Rich Slots, Wonka Slots, Top Eleven, Toon Blast, Empires & Puzzles, Merge Dragons, CSR Racing, Harry Potter: Puzzles & Spells, Match Factory, and Color Block Jam—plus many more

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play

As a User Acquisition Manager, you will oversee our large-scale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for seven figure monthly budgets to acquire new and engaged players for our portfolio of top grossing IAP games.

As part of the Zynga group of studios you will have the opportunity to interact and learn from other UA managers ranging across categories including hyper-casual, RPG and sports.

What you will do:

  • Lead user acquisition strategy and performance-based media buying on SDK ad networks, social and programmatic platforms
  • Work closely with product teams, senior stakeholders, and network account managers
  • Conduct thorough analysis and cooperate with in-house design team on new concepts
  • Assist in forecasting and management of a multimillion-dollar budget
  • Lead inter departmental projects to deliver innovative solutions and business performance improvements.
  • Identify and develop new partner and platform opportunities to drive increased performance over time
  • Perform analysis to spot opportunities and trend changes for the UA activities.
  • Stay ahead of industry best practices and competitor trends
  • Represent Social Point at international conferences and events

What You Bring: 

  • 4+ years of managing ad network campaigns
  • 2+ years in mobile user acquisition and KPI driven analysis
  • Experience launching new games/ apps and maintain multiple live products at scale
  • Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks.
  • Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
  • Expert with excel functions (v-lookup and pivot tables)
  • Extremely organized and high level of attention to detail
  • Analytical and metric driven

Bonus Points: 

  • SQL knowledge preferred
  • Mobile gaming and free to play experience

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga's  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a , , , , email domain).