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Global Marketing Coordinator

hace 2 semanas

Madrid, Madrid, España Boston Consulting Group (BCG) A tiempo completo

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

Are you looking to accelerate your career in B2B marketing while working at the intersection of innovation, strategy, and industry? As the Marketing Coordinator for BCG's Global Industrial Goods (IG) Practice, you'll gain hands-on experience across the full spectrum of B2B marketing — from content strategy and digital campaigns to events and lead generation activities.

You'll work directly with senior leaders in industries that are driving global impact, including Automotive & Mobility, Engineered Products & Industrial Technology, and Materials & Process Industries. From shaping content that defines the future of industrial innovation to supporting marquee global events like CES, this role offers high-impact opportunities to build real-world marketing expertise in a fast-paced, global environment.

Reporting to the IG Marketing Senior Director, you will be a key player in executing the marketing strategy, amplifying BCG's thought leadership, and contributing to initiatives that position BCG as the partner of choice for leading industrial companies worldwide.

Marketing Planning and Strategy

  • Assist in executing the annual Practice Area Marketing plan by gathering data, analyzing past performance, researching competitor activity, and supporting budget and resource planning.
  • Support the implementation of marketing strategies to enhance client relationships and strengthen BCG's Industrial Goods brand and expertise.

Editorial Strategy, Content Creation and ROMI

  • Support content creation by working with experts and editorial team to produce high-quality materials for web, social media, email, and other platforms.
  • Maintain and update content on for Industrial Goods, ensuring narratives stay relevant and tracking performance metrics.
  • Create marketing plans to promote content across multiple channels, develop social assets, and support paid media campaigns on LinkedIn when relevant
  • Assist in content amplification across multiple channels, monitoring engagement, and providing recommendations for improvement.

Cross-Functional Collaboration

  • Work closely with other Practice Area marketing teams to support joint campaigns, initiatives, and content development.
  • Collaborate with teams such as External Relations, PR, Global Editorial, and Social Media to align marketing efforts with broader BCG initiatives.
  • Provide support to internal stakeholders, including author teams and sector managers, to help translate business insights into marketing actions.

Event Execution

  • Support the delivery of proprietary and industry-sponsored events and sponsorships, across invitation campaigns (using CRM and Marketo), logistics management, on-the-ground support, and pre and post event comms.

Marketing team Support

  • Assist in increasing the visibility of marketing activities within the Practice Area through internal communications such as email newsletters.
  • Reporting – Support PA marketing leaders with preparation of analysis and materials for leadership team meetings and other internal forums (e.g. tracking publication performance, social media performance, internal communications effectiveness)

YOU'RE GOOD AT
Successful candidates will feel comfortable operating on a global team with multiple stakeholders and a variety of priorities, have strong organizational skills, excellent written and verbal communication skills, ability to work in fast pace environment and comfortable with virtual environment. Comfort with ambiguity, evolving priorities and eagerness to lean in to support team/projects when needed, are also pre-requisites.

In Particular, Successful Candidates Will Show The Following Abilities

  • A variety of skills is needed from communication to creativity, persistence, diplomacy, and emphasis on continuous improvement
  • Marketing analytics (using platforms such as Tableau)
  • Developing social media posts to support BCG's global campaigns, individual profiles, and showcase page. Knowledge of LinkedIn especially helpful.
  • Navigating a matrix organization to find answers and make connections
  • Making independent decisions within existing guidelines around marketing/comms activities preparation

What You'll Bring

  • 2-4 years of relevant Marketing experience in Consulting or Professional Services
  • Bachelor's degree
  • Ability to handle defined work area, process or smaller project with minimal guidance
  • Ability to make independent decisions within existing guidelines, advising more junior team members
  • Excellent execution, organizational and project management skills
  • Strong written and verbal communication skills
  • Proven analytical capabilities
  • Ability to perform under pressure and demonstrate presence and maturity even in high-pressure situations
  • Experience working with digital marketing tools such as CRM, Marketo, Figma and Salesforce
  • Advanced proficiency in Outlook, PowerPoint, and Excel
  • Highly professional, service oriented, pro-active and flexible attitude

Additional info

BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world's best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible—and unlocking your potential to advance the world.

BCG's Industrial Goods Practice (IG) is divided into three sectors: Automotive & Mobility (A&M), Engineered Products & Industrial Technology (EPT), and Materials & Process Industries (MPI). The Practice includes the consulting team that works with our clients, the Vantage team, and the Practice Area team that manages the Practice. It includes Sector Managers, Regional Managers, Practice Area Managers and Marketing. The Practice Area team is, in short, the backbone of the Industrial Goods Practice.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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