Trade Marketing Manager

hace 3 días


Madrid, España GRUPO ISOLEE A tiempo completo

**Descripción de la compañía**:
Isolée es una nueva concepción de multiespacio que va más allá de tienda multimarca, un concepto que triunfa en ciudades como París, Milán, Tokio o Nueva York.

Una mezcla de tendencias y con una amplia selección de marcas en cosmética internacional que combinados de manera experta, convierten este proyecto en toda una experiência sin igual en el sector de moda y especialmente belleza.

Distribución, a través de nuestra filial Important.es comercializamos y distribuimos diferentes marcas cosméticas en toda la península.

**Descripción del puesto**:
Key Responsibilities
- Support the execution of the shopper marketing activation plans coming from the Marketing Strategic and develop, execute, and activate the current shopper plans.
- Design the in-store activation & channels execution strategies (deploy Pos & on-shelf visibility plans, quality control, logistics, etc.) in full coordination with the sales team.
- Partner with internal and external stakeholders to deploy the activation plans to the sales team
- Manage the visibility activities needed by market, channel, and customer if it should be developed locally
- Manage the reporting, tracking, control, and budget coordinating it with the brand activation team, sales and field sales team and having an end-to-end collaboration.
- Manage the post-evaluation for the shopper activations developing a post-evaluation (ROI) tracking for the main activities giving a recommendation for the shopper and customer activation for the next year.
- Support in the development and execution of internal engagement initiatives to drive excitement around the brand activation plans

Functions
- Support the business planning, customers amplification and development for the business.
- Supporting the delivery of fully integrated commercial shopper plans for the brands in customers and our stores.
- Being accountable for the brand’s budget including consumer and shoppers’ activities.
- Provide timely and specific input to the marketing team on category strategy, media plans, masterplan, toolboxes, consumer/shopper insights and future innovations.
- Responsible for the design, development, execution, and implementation for the brand building activities and their post-evaluation.
- Identify main insights, trends and tools in the retail and Away from Home channel.
- Constantly monitor competitors' activities across the channel and customers bringing the outside into the organization.
- Development of local POSM and champions innovative and different ideas for POS
- Coordinate Incentives needs with Sales Teams across assigned Brands.
- Coordinate the partnership activities with strategic partners working closely in a multifunctional team and design, develop and manage the activities, materials, visibility, and tools needed for that purpose.

**Perfil**:
Requirements

You must be able to meet the following requirements
- Bachelor’s degree in Business Administration/Economics. Master's degree or specialization in Marketing will be highlight considered.
- The job holder must be able to communicate effectively & fluently in English.
- Brand management experience to ensure familiarity with brand equity tools, communications 3+yrs exp. in luxury sector and understanding for the total P&L and financial acumen.
- Experience +1-2 year in Trade Marketing or Sales department would be very appreciated as well in order to understand the commercial skills, consumer needs and shopper insights to turn into real actions.
- Leadership/Influencing skills: ability to influence across organizational boundaries and partner effectively with internal team and external agencies. Ability to manage end to end your projects.
- High drive for results and owner's mindset, courage, risk taking and out of the box thinking.


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