B2b Marketing Manager Europe
hace 2 días
Swvl is the leading technology company in the mass transportation market. We are a fast-growing data-driven company that is disrupting the public transportation market on multiple continents making people's lives better on a daily basis in countries. Swvl is a revolutionary idea that was born from passion, loyalty, and persistence to face all challenges on the table, Swvl is not just a means to facilitate commuting, but a hunger to strive for solutions, encourage the contribution of youth in innovation, and inspire change. Swvl has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. **About the role** This role reports to the Global Head of Marketing. As the B2B Marketing Manager, you will be responsible for the B2B marketing plans across various local markets in Europe. **What you'll do** - Lead the B2B development of marketing strategy and execution for the TaaS and SaaS category. - Develop a global TaaS and SaaS B2B communications plan, including narrative, objectives, strategy, & budget. - Localize TaaS and SaaS B2B marketing plans to fulfill local markets' objectives. - Develop & manage all B2B marketing-related activities. - Create content for press releases, blogs, social media, and keynote presentations. - Evaluate opportunities for partnerships and sponsorships. - Build relationships - with thought leaders to grow industry awareness. - Maintain a keen understanding of industry trends. - Develop best-in-class, data-driven marketing strategies and communications to engage potential clients. - Work with growth, lead generation, and analytics team to measure performance, generate insights, optimize, and evolve marketing activities. - Develop competitive TaaS and SaaS packaging strategies. - Follow up with customers and ensure satisfaction. - Overlook product development updates and latest innovations. - Articulate competitive positioning. **What you need to know**: - B2B Marketing experience is a must. - B2B Marketing experience in TaaS, SaaS, or Technology is a plus. - Funnel marketing experience; (awareness, acquisition, activation, and retention). - Analytical and data-driven with solid attention to detail. - Strong project management skills and great attention to detail, with the ability to independently move multiple projects forward in parallel. - Excellent communication and collaboration skills - Excellent partnership skills with the ability to collaborate with and influence internal across leadership levels - Strong executive presence and the ability to communicate effectively - Known for exhibiting a strong growth mindset - Team player with a willingness to have fun - Ability to work on big strategic plans as well as day-to-day tasks. - Ability to think both creatively and strategically. - Deadline-oriented, inquisitive, with great follow-up and reporting skills. - Understanding of social media and solid experience working with bloggers. - Project and budget management skills. - English written/spoken. - "Get things done" mindset. - Problem Solver. - Attention to detail.
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