Brand Manager Wellness

hace 7 días

Madrid, España Hill's Pet Nutrition A tiempo completo

Relocation Assistance Offered Within Region
140101 - Madrid, Madrid, Community of, Spain

As a** Brand Manager Wellness **in Hill's Iberia you will provide Retail Marketing, Business Analytics and Accounts support to the Iberia business to deliver business goals and objectives. Work closely with Customer Development and Digital Marketing organizations to drive sales, increase SOM and improve brand health.

**Principal Duties & Responsibilities**:
6Ps Execution
- Define mandated assortment by RE and track compliance
- Conduct Pricing tracking (quarterly)
- Promotional activities:

- Develop local tactical activities
- Track execution of promotions (monthly)
- Conduct pre-post promo evaluation (incl. ROI, ROO) and recommendation
- Timely develop online and offline material to support 6Ps execution (folders, detailers, electronic ppt, etc.) and send to field team
- Define the KPIs to be monitored based on brand priorities

Data Analysis
- Analyze the business and identify issues / opportunities and provide summary to management
- Create ad hoc presentations as required (including sales meetings)
- Provide recommendation to CD based on business analysis (e.g. NPD, Top 20 SKUs distribution, strategic initiatives)

Commercial investment management
- Promotional activities: Track spending against planned budget
- Track brand P&L versus budget and identify opportunities to increase top line and bottom line
- Review commercial investment by brand
- In market competitors’ intelligence (New Products, Promotion activities, messaging)
- Use available third party data to monitor competitors’ performance
- Understand the Pet / Vet channel by visiting the field at least once per Q

**Required qualifications (behaviors & skills)**:

- College or University degree
- Master’s degree in Marketing or Business Administration, Advertising or Digital technologies or similar relevant field.
- A specific course on Digital would be considered a plus.
- 2 years of previous experience in similar roles
- Experience in Digital marketing, including excellent understanding of CRM tools and social media.
- Fluid in English
- Cross-Functional Collaboration
- Results Oriented

**Competencies**:

- Analytical/ Decision making
- Planning/ Priority settings
- Teamwork and collaboration
- Effective exectuion

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law

Work that matters, fueled by passion for pets At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

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