Marketing Campaign Manager

selling complex solutions with a long
sales cycle. The position is base in Barcelona, Spain

**WHO ARE WE**

The Alpega Group is a fast-growing, leading software company that offers modular solutions to manage transportation end-to-end and enable our customers to achieve greener transportation processes, with 35+ years in the business. Alpega TMS is a top 5 TMS provider, supporting more than 200.000 users in 80 countries, with their logistics processes.

Find more about our clients and services here Cloud-based transportation management software | Alpega Group

**ABOUT THE ROLE**
- **Lead Generation Campaigns**:
Define, launch, and measure **end-to-end demand generation campaigns** that drive pipeline growth. This includes **concept development, collaboration with Creative & Content team (C&C) on creatives, partnering with Revenue Operations (**RevOps**) for segmentation and budget allocation**, and tracking and optimizing performance.
- **Campaign Execution & Multi-Channel Strategy**:

- **Marketing Automation & Nurture Programs**:
Design, implement, and monitor multi-channel nurturing campaigns that guide leads through the customer journey, increasing conversion and retention rates.
- **Performance Tracking & Optimization**:

- **Industry Insight**: Stay informed on industry trends and customer behaviors to refine messaging, product offerings, and engagement strategies effectively.
- **Content Development**: Collaborate with the content team to produce relevant and engaging materials, including case studies, testimonials, and product guides, supporting nurturing, retention, branding, and lead generation efforts.
- **Collaboration & Cross-Functional Alignment**:
Work closely with Sales, Product Marketing, Content, and RevOps to align campaign efforts with business goals. Ensure strong coordination to support lead handover, pipeline acceleration, and revenue growth.

**WHAT WE LOOK FOR IN YOU**
- **3-5+ years of experience in B2B SaaS marketing, preferably in demand generation or campaign management**:

- **Solid understanding of B2B SaaS marketing**, with an understanding of **complex sales cycles and enterprise buying processes**.
- A **data-driven mindset**, able to track, measure, and optimize marketing performance effectively.
- **Mandatory fluency in English**, any other European language is a plus
- Hands-on experience with **marketing automation, CRM, and analytics tools** (HubSpot, Salesforce, Google Analytics, etc.).
- Good project management and organizational skills, capable of handling multiple campaigns simultaneously.
- A **proactive and results-oriented approach**, always looking for new ways to improve campaign performance.
- Excellent communication and collaboration skills to work cross-functionally with sales, product, and content teams.
- Please, submit your resume in English

**WHAT WE OFFER YOU**
- **A competitive salary package, with additional legal benefits focused on your well-being, work flexibility and career growth.**
- **A permanent contract.**
- **Hybrid working model in Barcelona, Spain**
- Gaining experience in the supply chain and logistics, with a dynamic business growth and agile way of working.
- An international working environment, with over 40 nationalities in the Alpega Team.
- You will be able to impact the future of sustainability in the transportation industry, both for our clients and as well with our internal initiatives.
- Possibilities to create and design structures, systems and processes on one’s own responsibility.

Learn more about Life at Alpega

Our commitment to you
- The Alpega Group has 500 collaborators with over 40 nationalities, based in our different locations. We are a global team, with different backgrounds, races, faiths and genders. We commit to ensuring that everyone feels included, has opportunities to learn and grow and is happy at work._