User Acquisition Manager

**Company Summary**

Product Madness is one of the world's largest mobile game studios, with a global presence. Founded in 2007, we’re today a top-grossing leader in social casino mobile games that are crafted with passion and commitment. Our ambition is to entertain millions of players around the world with our remarkable titles that include Heart of Vegas, Cashman Casino, Lighting Link and FaFaFa Gold.

We are _Mad_ about games and the way they bring people together, and that passion and culture is what holds us together as a studio, connects us with the partners we collaborate with, and is what links us to our sister studios across the world.

**Job Posting Title**:
User Acquisition Manager

**Summary**:
**What You'll Do**:
As a worldwide industry leader within the social slots gaming sector, Product Madness has an exciting opportunity for a User Acquisition Manager to join our ever-expanding UA function and be part of an incredibly talented team

You will be working alongside the best and brightest talent in the industry and have the opportunity to make a tangible impact on the business working on one of our top-grossing games. You will have full autonomy to set the UA strategy within your channel, whilst working alongside a dynamic, supportive and inclusive team who will value your creative marketing and analytical skills.

**Responsibilities and Duties**
- Helping players discover our games
- Design, create, manage and optimize UA campaigns for our mobile games
- Deep-dive into the details of ongoing performance analysis, creative & targeting A/B tests with its accounts housekeeping
- Collaboratively work with various teams within the broader organization
- Conduct competitive and macro-level research by staying informed on industry changes that impact the overall success of our media buying
- Identify, develop and analyse key performance indicators
- Run on-going A/B testing on different activity parameters
- Provide creative copy suggestions and advert ideas

**What We're Looking For**:
**About You**
- Experience in Mobile User Acquisition is a must (Gaming is an advantage)
- Hands-on experience with Google Ads, TikTok, Facebook and Ad Networks (other channels are a plus)
- Strong Excel skills (Pivot Tables, Vlookup, Calculated Formulas) - Must
- Highly analytical, self-motivated and a team player
- Autonomous worker with excellent time management skills
- Excellent written and spoken English
- Data-Driven mindset and Creative thinking, with an ability to read & understand data.

**Why **Product Madness**?**

Product Madness is so much more than just a Pool table and a foosball game.

We believe in an honest and transparent approach with our teammates. Company wide weekly Town Halls, All Hands and strategy meetings are just a few ways in which we encourage an open and honest path to achieving complete transparency.

Despite a pandemic, there isn’t a day where we don’t feel connected to one another.

With frequent events, workshops, giveaways, slack coffee and donut sessions we have definitely brought on our office culture to this new virtual world of zoom calls.

We also try to cater for all our staff’s needs - be that a freshly brewed cappuccino made by our professional barista in our free coffee shop or by providing a bountiful supply of tasty snacks to keep us refueled and buzzing.

We love to organise plenty of social get-togethers and action-packed activity days, be it slipping inside an inflatable bumper ball for a mad session of football zorbing or throwing caution to the wind and traversing giddy treetop rope courses at Go Ape. On top of these team-building activities, our lunch and learn workshops, not to mention the lavish Christmas and summer parties, foster that ‘work hard, play hard’ mantra. Our offices are based in the heart of the metropolises of London and Lviv, surrounded by an abundance of diversity and inspiration to keep those ideas flowing.

**Our Values**
- ** People First**

We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.
- ** MAD for More**

Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.
- ** Champion Together**
We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.
- ** Globally Inclusive**

We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.
- ** Customer Focused**

We always think from the customer's perspective - be it players or internal customers.

Improving their experi