Senior Content

**Description**:
**About Anthesis**

Anthesis is the sustainability activator. Proud to be a B Corp, we seek to make a significant contribution to a world which is more resilient and productive. We do this by working with cities, corporates, investors, and other organisations to drive sustainable performance. We develop financially driven sustainability strategies, underpinned by technical expertise and delivered by innovative collaborative teams across the world.

At Anthesis Group, we are truly committed to putting people and our planet at the heart of all we do.

**Summary of Role & Key Responsibilities**

The **Senior Content & Editorial Lead** is responsible for shaping the brand’s narrative, leading the creation of high-quality written and multimedia content that **drives brand positioning, visibility, and measurable engagement** across all channels. The role combines strategic thinking with editorial excellence, ensuring that every piece of content communicates clearly, consistently, and with purpose.

**Key Responsibilities**:

- **Editorial Strategy**:Champion and implement** the global content and editorial strategy, ensuring alignment with brand identity, business priorities, and target audiences.
- **Content Creation**:Oversee and execute** the ideation, writing, and editing of all core content streams (e.g., articles, thought leadership, reports, and campaigns).
- **Quality & Consistency**:Establish and enforce** the brand voice, tone, and messaging consistency across all communication touchpoints.
- **Storytelling & Brand Narrative**: Develop compelling stories that humanize complex topics, translating sustainability, innovation, and impact into accessible narratives.
- **Thought Leadership**:Partner with senior leaders** to develop strategic content such as op-eds, white papers, and keynotes to enhance the organization’s reputation.
- **Cross-functional Collaboration**: Work closely with Marketing, Design, and Communications teams to ensure creative and narrative alignment across projects.
- **Measurement & Improvement**: Monitor content performance, analyse engagement metrics, and continuously improve editorial outputs based on data and insights.

**Skills, Knowledge & Expertise**:

- **Minimum 5 years of experience** in editorial leadership, content strategy, or communications, ideally within corporate, sustainability, or agency environments.
- Proven ability to lead complex content projects from concept to publication.
- Strong editorial judgment and storytelling ability across multiple formats.

**Skills, Knowledge & Expertise**
- **Editorial Excellence**: Outstanding writing, editing, and proofreading skills, with the ability to adapt tone and style to different audiences.
- **Strategic Thinking**: Capacity to link content to business objectives, brand positioning, and stakeholder needs.
- **Project Management**: Highly organized, able to prioritize multiple deadlines, and manage contributions from diverse teams and experts.
- **Digital Fluency**: Expert understanding of **SEO best practices**, social media content strategy, and using **analytics** to inform, measure, and optimize content lifecycle performance.
- **Collaboration**: Strong interpersonal and communication skills, with experience managing cross-functional teams and external contributors.
- **Leadership**: Ability to mentor and inspire content creators, ensuring high editorial standards and creativity.
- **Purpose-driven Mindset**: Passion for communicating ideas that drive sustainability, innovation, and positive impact.

**Job Benefits**:

- Work within a highly motivated team in an innovative and rapidly growing global company.
- Opportunity to have a direct impact and be a key part of the growth and development of the business and the team.
- Opportunity to work with, collaborate with and learn from sustainability SME’s who are passionate about the work they do and the impact Anthesis can have.
- Exposure to a wide range of clients and projects on a global basis.
- An opportunity to participate in the Anthesis Employee Participation Plan (EPP), an industry-pioneering employee incentive plan that allows all employees to be rewarded for the growth in the equity value of Anthesis.
- Cooperative, supportive and open working atmosphere.

**About Anthesis Group**:
**Our commitment to building and maintaining a diverse workforce**

Anthesis has clients across all industry sectors and supports some of the world’s largest multinationals such as Reckitt, Cisco, Tesco, The North Face, and Target. The company brings together 1,400+ experts operating across 22 countries and 44 office locations with offices in Australia, Belgium, Brazil, Canada, China, Colombia, Finland, France, Germany, Hong Kong, Ireland, Italy, the Middle East, Netherlands, the Philippines, Singapore, South Africa, Spain, Sweden, Switzerland, the UK, and the US.

We encourage all employees to contribute their ideas, perspectives, and experiences to help us create a