Marketing Data Analyst

hace 1 día

Barcelona, España Selectjoob A tiempo completo

Desde Selectjoob estamos seleccionando para un cliente con oficinas centrales en Barcelona un Marketing data analyst.

El grupo industrial ha crecido gracias al esfuerzo de miles de personas, hasta posicionarse como la empresa líder de material eléctrico de baja tensión en el mercado español y con una notable posición en el mercado mundial.
**Descripción/ funciones**:

- Definir la estrategia de recopilación de datos identificando los KBRs y estableciendo los objetivos y KPIs de seguimiento.
- Definir e implementar el modelo de datos teniendo en cuenta las fuentes de datos internas y externas y los canales de tráfico online y offline.
- Convertir los datos en dashboards informativos para una gestión Data Driven.
- Generación de informes automatizados para distintas áreas.
- Controlar y determinar las campañas online para su rentabilidad.
- Colaboración en los requerimientos de evolutivos y proyectos web en la etapa de experiência de usuario y usabilidad.
- Definir y normalizar el etiquetado de todo el ecosistema web para un mejor análisis mediante Google Tag Manager y Data Layers.
- Gestión de compra y renovación de los dominios web del grupo.
- Automatizar y analizar atributos de productos como el precio en plataformas eCommerce y Amazon.
**Conocimientos requeridos IMPRESCINDIBLES**:

- Experiência de más de 4 años en una posición similar.
- Conocimiento de Google Analytics, Tag Manager y conocimiento de Marketing Digita
- Conocimiento en Salesforce, Hub y Power BI
Tipo de puesto: Jornada completa, Contrato indefinido

Horario:

- De lunes a viernes
Experiência:

- las funciones descritas: 3 años (Obligatorio)

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