Demand Generation Manager
hace 1 semana
Demand Generation Manager/Seville
Who We Are
The Role
Solera has a great opportunity for a Demand Generation Marketing Manager who is comfortable measuring their success by their impact on pipeline and marketing-attributable revenue growth. You’ll help with defining, executing and optimizing full-funnel marketing programs to acquire new leads. You’ll impact performance across multiple potential channels including paid search, display, paid social, content syndication, and retargeting.
What You’ll Do
You’ll be actively engaged in understanding business priorities, aligning them with marketing efforts, and being accountable for results.
- Able to conceptualize new ideas, formulate strategies and execute new initiatives that drive demand generation for the company
- Growth mindset who thrives in a fast-paced, ever-evolving environment
- Demonstrated ability to own digital campaigns from ideation to execution
- Is flexible, extremely organized, and results-oriented
- A team player who works well alongside a collaborative cross-functional team
- In conjunction with the Marketing Business Partners & Sales teams, develop high-impact marketing campaign plans for Solera, and help identify the most effective messaging channels and calls to action
- Work with Marketing Business Partners and Sales on monthly budget allocation to ensure attainment of monthly lead quality and quantity objectives
- Constantly monitor, measure, and tune the performance of the lead funnel, driving optimizations and a clear, actionable test & learn agenda.
- Partnering with the Analytics Team, lead marketing campaign reporting via PowerBI Dashboards, demonstrating ROI and analysis to continually optimize campaigns.
What You’ll Bring
- 5+ years marketing and demand generation experience, ideally in a B2B environment
- Proficient in Google Ads, Facebook Ads, and LinkedIn Ads
- Experience in additional channels / platforms is a strong plus
- ABM experience highly desirable
- Expertise in tracking and measurement - from pixel implementation to UTM generation
- Software or B2B technology industry experience preferred, as well as broad marketing process exposure in a company driven by analytics
- Experience with Salesforce, Marketing Cloud, Google Analytics
- Proven ability to run marketing campaigns for lead generation, nurturing, customer cross/upsell across different channels and platforms
- A results-driven self-starter with excellent project management and communication skills
- Business level (Negotiation) English skills
- It is impossible to list every requirement for, or responsibility of, any position. Similarly, we cannot identify all the skills a position may require since job responsibilities and the Company’s needs may change over time. Therefore, the above job description is not comprehensive or _
- exhaustive._
- The Company reserves the right to adjust, add to or eliminate any aspect of the above description. The Company also retains the right to require all employees to undertake additional or different job responsibilities when necessary to meet business needs._
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