CRM Retention Manager

hace 2 días

Barcelona, España ID Finance A tiempo completo

**ROLE PURPOSE**

This role is an essential part of our business where Managing Our Customer, Activation and Retention are key to our profitability.

Purpose of this role is to define, coordinate and implement across different countries each market CRM/DD.BB. & Retention Strategy with local market MKTG Team.

Person in charge of this role is a part of the Global Marketing Team. He/she should understand all the details of the Customer Journey in different markets and across different products.

The role requires also working with Risk Department to better segment the customer base, Product Team and our IT Department when technical implementation/settings are needed.

**PRIMARY RESPONSIBILITIES**

Planning and delivering Activation and Retention strategies across the company encouraging customer retention and customer loyalty.

Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.

Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.

Working closely with all departments (Marketing, Product, Risk and IS/IT) to ensure the CRM works effectively for all aspects of the company.

Monitor and maximize customer lifetime value strategies ensuring maximum profitability.

Ensuring the database is segmented effectively for targeted marketing activities.

Budget Management

Analyzing results and providing recommendations to local teams to improve campaign performance

**Skills**
**Excellent verbal and written communication skills.

A can-do and Service orientation attitude.

Good organisational/time management skills.

Ability to lead and drive change initiatives

**Ability to be hands on but also able to work on strategic projects.**

**Ability for problem solving, conflict resolution, motivation, negotiation and decision making.**

High attention to detail and able to detect Tracking issues

**Knowledge/Abilities**:
A Confident and articulate communicator capable of inspiring strong collaboration in an organization

Numerical mindset and able to get insights out of data

Methodological way of working and ability to cope with competing demands and prioritize tasks accordingly.

Being eager to developer your skills and progress within the company structure is key

Previous experience in managing personal data following privacy law compliance.

**Education**:
***

Economic / Engineering / Business Administration preferred but experience and attitude will play a major role

English Advanced and another language ES/PT will be a plus.

**Experience Target**:
Extensive experience of direct and digital marketing ideally in a similar industry.

Strong background in customer retention, re-engagement and retention strategies.

Previous experience in managing personal data following privacy compliance practice and laws.

**Benefits**

Attractive compensations, health benefit, kitchen with free coffee and fruit each Monday, Wednesday and Friday.
Team building activities and work in an international and passionate environment.

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