Head of Paid Social

**Primary Responsibilities**:

- Define and coordinate the execution of the paid social & display strategy for all group brands and websites.
- Oversee the development and implementation of all paid social & display campaigns, ensuring they are optimised for performance and return on investment.
- Achieve ambitious growth targets by strongly collaborating with our Commercial and Analytics teams and by leveraging the in-house Marketing Technology team and our third party tool Smartly;
- Grow acquisition and retention metrics across social media channels based on insights/trends and testing at scale that translate into increased revenue for the group
- Build strong partnership with main AdNetworks (FB, Google, Microsoft, Pinterest, Tik Tok) through strategical Joined Business Plans.
- Collaborate with the Creative team to ensure assets briefs lead to creative excellence and contribute to campaign success.
- Effectively manage stakeholders across the organisation, building strong relationships with functional marketing teams, Commercial teams, and Analytics teams.
- Proactively identify and resolve issues that may impact the team's ability to meet strategic and financial goals.
- Enable individual growth and success for direct reports and develop a cohesive, high-performance culture in the team and motivate accordingly to achieve performance objectives.
- Set and report on quarterly and yearly basis paid social & display performance targets and ensure that campaigns are run within the given budgets and efficiency ceilings.
- Forecasting responsibility.
- Have high attention to detail, KPIs, day-to-day performance, and flawless execution.

**Impact and Contributions**:

- You will define and coordinate the execution of the paid social & display strategy for all group brands and websites whilst overseeing the development and implementation of all paid social & display campaigns, ensuring they are optimised for performance and return on investment.

**Experience and Attributes we'd like to see**:

- Bachelor's degree or equivalent in marketing, business, or related field.
- Minimum of 8 years of experience in paid social marketing, with a proven track record of driving successful campaigns.
- High attention to detail and curious with strong analytical background with evidence of making data driven decisions.
- Strong leadership skills, with experience managing a team of Display & Paid Social professionals.
- Experience of managing multi-million budgets.
- Ability to work effectively in a fast-paced, dynamic environment and handle ambiguity.
- Excellent analytical skills, with the ability to analyse campaign data and identify trends and insights.
- Strong communication skills, with the ability to effectively communicate with internal stakeholders and external partners.
- In-depth knowledge of Facebook Ads Manager (web and app campaigns), TikTok Business Center, Pinterest Ads Manager, Google Ads
- Strong understanding of the customer journey & sales funnel (from awareness to conversion) and how to leverage this to drive overall business goals
- Experience in testing incrementality and knowing about measurement & attribution topics, especially with exposure to view-through attribution, is a plusExperienced with Smartly
- Familiarity with web analytics tools, such as Adobe Analytics.
- Excellent organisational and time management skills, with the ability to manage multiple priorities simultaneously.
- Experience with OKR frameworks is a plus
- Experience working across multiple brands is advantageous
- Strong communication and collaboration skills, fluent in English (Dutch/Spanish not required)and last, but not least: an open-minded, friendly individual who shares our values when it comes to tolerance, diversity, and purpose

**What's in it for you?**:

- At Storio group, we understand the importance of work-life balance. You'll find opportunities to make the most of our generous annual leave policy, remote working policy, and a versatile hybrid working model. We provide a comprehensive benefits package to all Albelli-Photobox employees, and you'll discover a warm and inclusive company culture that includes social events throughout the year and a team rich in diversity.

**About us**

Hello. We are Storio group. A place where life’s stories are made, crafted and shared. A place where we create new ways to pass memories and stories between people and generations. And where, together, we make joy unforgettable.

We bring our customers’ stories to life through a range of high-quality personalised photo products, like photo books, wall decor, calendars & gifts. Our innovative technology enables customers to easily personalise their creations to keep for themselves or share as the most thoughtful of gifts.

Every single one of our employees brings something unique to Storio group and leaves a lasting imprint on our work, our culture and our company. Storio group is a place where we can all see and feel the impact of w