Digital Marketing Manager

Who we are

**Aizon** is a software-as-a-service provider that transforms manufacturing operations in life science industries using advanced analytics and artificial intelligence.

Following our recent Series C round of growth funding, we are looking for ambitious new team members motivated to directly impact our future growth and success as we launch what we consider “Aizon 3.0”. Aizon is helping pharma manufacturers and CDMOs make better decisions in GMP operations.
- What makes us different from other manufacturing platforms? We help operations leaders and engineers avoid endless cycles of chasing data in disparate and heavy-handed systems and rapidly understand how to run their manufacturing processes better.
- We’re solving multiple problems in GMP operations that cost manufacturers millions yearly while accelerating their digital maturity journey. One of our unique capabilities is the ability to operationalize the use of predictive AI models in real-time without a big data science staff.
- We’re backed by both industry and software investor firms like NewVale Capital, Atlantic Bridge, Danaher, Honeywell, CrossLink, and UnCork, with solid industry and technology expertise.

Our **mission** is to improve global health by optimizing how medicines are manufactured so that pharma and biotech companies can provide patients worldwide with the right medicine at the right time and price.

**Join us if you are motivated to directly impact our company's success and growth path forward and, more importantly, by positively contributing to the life science industry and deserving patients worldwide.**

**The Position**

Reporting to the Marketing Director, we are actively seeking a **Digital Marketing Manager** to drive and oversee our digital marketing strategy. This role is critical in ensuring that Aizon’s digital presence aligns with our brand goals, enhances customer engagement, and drives growth through optimized digital channels.

**Key Responsibilities**:

- Partner with the Marketing Director to shape and execute the digital marketing strategy, ensuring alignment with broader marketing objectives and company goals.
- Manage digital advertising campaigns across multiple platforms, including SEM, and SMM (LinkedIn, Meta).
- Develop and implement marketing automation workflows to enhance lead nurturing and conversion rates.
- Optimize SEO strategies to improve organic search rankings and thought leadership recognition.
- Oversee website analytics, attribution modeling, and performance tracking to assess and enhance marketing effectiveness.
- Manage G2, SourceForge, and other review platforms to optimize our online reputation and visibility.
- Collaborate with content and design teams to develop high-impact digital assets.
- Ensure digital campaigns are fully aligned with lead generation, demand generation, and sales funnel goals.
- Monitor and optimize website UX/UI to improve engagement and conversion rates.
- Implement and track A/B testing for landing pages and ads to maximize effectiveness.
- Maintain an up-to-date understanding of digital marketing trends and best practices.

**Qualifications**:

- Highly analytical mindset with a data-driven approach to decision-making.
- Fluent in English, with excellent writing, editing, and verbal communication skills.
- Entrepreneurial spirit with an ownership mindset, urgency, and a willingness to execute.
- Proven experience in digital marketing, ideally within the B2B SaaS, deep tech, and/or pharma/biotech industries.
- Expertise in Google Ads, LinkedIn Ads, Meta Ads, and other digital advertising platforms.
- Strong knowledge of SEO best practices, tools, and techniques. Semrush is a plus.
- Proficiency in Google Analytics, Google Tag Manager, and other attribution tracking platforms.
- Experience with A/B testing, conversion rate optimization (CRO), and digital campaign analytics.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.

**Nice-have**:

- A creative eye for content creation and a knack for visual communication.
- Expertise in HubSpot and Salesforce.

**The Human We’re Looking For**:

- You raise the bar. You take pride in and never compromise the quality of your work, even under significant constraints.
- You’re agile. You understand working at a startup will involve constantly changing priorities, and you can adapt and shift focus accordingly.
- You’re humble and self-motivated. This job will ask a lot from you, and we hope you’re excited by a chance to grow into a new space, own large projects independently, and push the limits of your knowledge.
- You’re judicious, knowing when to push forward and when to pull back. We’re a small team and careful about where we spend our time. You should evaluate the trade-offs involved in individual pursuits to say when it’s (not) wise. You should also know when to work independently and make a decision — versus bringing a question to the team.
- You’re delighted by co