Digital Solutions Consultant

**Purpose of the role**:
As Indicia Worldwide accelerates its capability within the digital space; this role is critical to supporting our clients pursuit of improved reach, targeting & personalisation within digital routes to market and an omni-channel strategy that offers a consumer a consistent experience across all platforms they engage with.

A key part of this is to develop a best in class understanding of execution and optimisation in wider digital channels through the marketing technology stack available, and disseminate these learnings across Indicia.

**Key Responsibilities**:

- Supporting the development of Indicia Worldwide’s Customer Engagement Platform practices in line with partnership objectives and client development plans.
- Inputting to the development of Indicia Worldwide’s CEP practice across Adobe, Braze, Iterable and Moengage in line with partnership objectives and client development plans
- Keeping up to date with new and advancing technologies that will further our CEP offerings through additional opportunities across CDP and Insight technologies like Tealium, Segment and Amplitude.
- Support the PS element of scoping, planning and delivery of CEP and CDP implementations and migrations.
- Supporting the wider PS team in pre-sales activity through inputting to sales collateral.
- Inputting to the estimating process of digital centric solutions
- Provide ideas and proposals that lead to the innovation and commoditisation of new or existing digital centric propositions into Indicia’s client or prospective client base.

**Scope & Impact**
- Position is client and Client Services facing
- Responsibility for supporting the development of Indicia’s knowledge and usage of CEP and CDP tools.
- Deliverables will result in delivery of client projects on time and to budget.

**Strategic Planning & Decision Making**
- Actively engages and reviews client campaigns and projects and makes recommendations to ensure optimal and most efficient routes to delivery are achieved.
- Support of Indicia’s Technology and Product Development roadmap
- Input in to in creating a longer-term digital roadmap to support Indicia’s pre-sales process to new & existing clients.

**Relationships**
- Regular meetings with line manager to understand immediate and mid-terms client requirements.
- Ad hoc meetings with Client Services and PM teams to understand immediate and mid-terms client requirements.
- Ad hoc meetings with key vendors and partners e.g. Adobe, Braze & Tealium to maintain a steep product development learning curve.
- Working collaboratively with peers within Data Engineering, Project Management and Insight to determine the optimal solution for our customer as well as helping to troubleshoot issues with functionality and/or data.

**Key Experience, Skills and Knowledge**:
**Knowledge & Skills**
- Demonstrable experience in a mainstream MarTech technologies toolset e.g. Braze, Iterable, Tealium, Segment, Amplitude, Adobe, Salesforce, Unica, Alterian etc.
- Experience in leveraging tools in the context of A/B testing and digital optimization.
- Knowledge of online analytics platforms such as Adobe or Google Analytics
- Knowledge of Data Protection & GDPR along with its impact on digital marketing activity.
- A knowledge of deploying decisions and campaigns across multiple channels; digital and offline) is preferred.
- A knowledge of person identification techniques or technologies across offline and online is desirable.

**Education**
- Degree level or equivalent qualification

**Professional Experience**
- Proven experience within a high velocity, high turnaround Campaign Management environment.
- Proven experience in a Product Management capacity.
- Clear track record of driving efficiencies within processes through automation or similar method.
- Demonstrable experience in the deployment of decisions into a digital environment e.g. Web (onsite & paid media), Apps or Social.
- Evidence of supporting the end-to-end pre-sales process including preparation of collateral, presentations, and estimation.
- Evidence of leading or influencing a business transformation project that has focussed on the people or process change required to adopt a marketing technology or improve use of existing marketing or BI technology.