Marketing Manager Surgical International M/w

Bausch + Lomb, a division of Bausch Health, offers the world’s most comprehensive portfolio of eye health products to consumers and eye care professionals, with products available in more than 100 countries worldwid.

Bausch + Lomb, a division of Bausch Health, offers the world’s most comprehensive portfolio of eye health products to consumers and eye care professionals, with products available in more than 100 countries worldwide.

We are currently looking for a Marketing Manager Microscope / Connectivity / Diagnostic m/w to join our International Surgical team.

OBJECTIVE / PURPOSE OF JOB

The primary role of the International Marketing Manager for Microscope / Connectivity / Diagnostic is to drive the Microscope and Diagnostic business, find synergies and complementary projects with other surgical businesses (share of wallet), define with the Marketing Director Surgical International the strategic and marketing plan which will facilitate country’s organizations and regional distributors to achieve sales and profit goals.

The International Marketing Manager for Microscope / Connectivity / Diagnostic develops the Bausch + Lomb reputation across the region by re-energizing the international surgical leaders, lead positive momentum throughout our sales and marketing team and deliver outstanding service to our KOLs.

The International Marketing Manager for Microscope / Connectivity / Diagnostic supports the implementation of full connectivity within the B+L systems.

MISSIONS

Microscope / Connectivity / Diagnostic Expert

International reference/interface for Microscope, Connectivity and Diagnostic

Perfect knowledge of the other ophthalmology ranges (IOLs, Visco, cataract, retina, femto as well as laser) to find synergies, promote bundling and leverage best practices among the region

Participation to R&D meetings related to Equipment to share the Voice of International

Regular meetings with technical experts (engineers, specialists) for sharing ideas, knowledge

Continuous training for real and outstanding expertise

KOL Management

Develop portfolio of KOLs for the business

Identification and mapping of key opinion leaders (local /regional / international)

Arrange demonstration/trials with selected KOLs on new products and ensure follow-up in co-operation with Medical

Identify necessary clinical data to support sales, customer and patient support

Create, manage and animate Advisory Boards

Develop peer-to-peer actions for an increased share-of-voice, increase advocacy and loyalty

Support KOLs during symposia, live-surgery or any action involving KOLs

Respect the compliance and internal rules

Competitive Intelligence

Perfect knowledge of all competitors and proactive analysis of new developments

Track competitor activity within region and elaborate comparative tools

Combine the customer feedback and expectations

Identification and prioritization of business development needs (internal and / or external)

Prepare an international business case for each requirement (enhancement or new product) for integration in the pipeline

Development and Implementation follow-up with a deep understanding of Regulatory & Compliance environment, risks and limitation

International Marketing coordination

Support the development, implementation and monitoring of new products launches to meet or exceed sales and margin expectations

Manage new product introductions / Manage pre-launch and launch planning with different stakeholders (Supply, Manufacturing, Regulatory )

Create a launch plan for Microscope / Connectivity / Diagnostic and define the INTL marketing strategy and execute tactics and operations

Develop launch marketing campaign for Microscope, Connectivity and Diagnostic

Develop and implement engagement-driven marketing communication plans and tactics for assigned product lines and projects with the support of the Digital Communication Manager

Budget Management for all Microscope / Connectivity / Diagnostic projects

Present on a monthly basis the latest product and project updates to the local Marketing Managers

Work with BUDs and local Marketing Managers to adapt and roll-out marketing materials to local situation andneeds

Actively participates in international congresses

Work closely with training manager to create new package, ensure proper cascade of the training locally

Participate in the Marketing Digital Strategy for International

**EDUCATION / COMPETENCY REQUIREMENTS**:
**Education**: Master’s degree or equivalent

**Competencies**:
Significant experience in the pharmaceutical/medical device industry (Sales and/or Marketing)

Ophthalmology experience as an asset

Experience within a multinational organization / multi-cultural experience

KOL management capability

Efficiency & Responsiveness

Autonomy, Initiative

Professional approach to time, costs and deadlines

Networking for being able to understand the market trends and country needs

Team player

Digital Marketing capabi