Digital Marketing Manager

In a fast changing and highly competitive environment, it is essential to keep transforming how we _strategically_ plan and execute marketing and promotion to better meet customer needs and improve business result. The Digital Marketing Mgr. will co-create, build, pilot, execute and monitor Customer engagement Plan from L3 focused on increasing the level of quality of customer engagement, optimizing campaign programs, and improving customer experience & performance.

In this role, the Digital Marketing Mgr. will be part of the Marketing team and in close collaboration with the Brand & Customer Mgr will be the liaison to facilitate an agile exchange with Data Strategy, CRM and Customer Solutions.

Key responsibilities include and are not limited to the following:

- _Lead the Digital Marketing strategy and the omnichannel campaigns definition _and execution _to key audiences (KA) ensuring end-to-end governance within the crossfunctional team_
- **_Contribute to business aspiration, by co-developing plans that build progressive digital capabilities to advance our maturity in CX, DnA, content and digital channels_**:

- **_Unlock opportunity spaces through co-creation of progressive data-driven, personalized, and integrated omnichannel customer experiences for key audiences_**:

- **_Embrace a customer, experimentation, partnerships, and agility mindset: support commercial model transformation_**:

- Adapt digital strategy according to product life cycle and priorities working on short, medium, and long term, anticipating customer needs.
- Perform agile analysis of customer-level engagement data which will be rendered in an Engagement Metrics Dashboards: propose new engagement ideas
- Identify trends, leverage marketing and customer segmentation and other marketing tools to create and optimize campaign programs and customer engagement journeys.
- _Be a Catalyst for external innovation, new trends, partnerships and new solutions to evolve our model through Digital and DnA to a more individualized approach to our customers_
- **Demonstrate social media leadership, collaborating with key specialists and creating relevant, engaging content which compliantly delivers on our brand mission and vision both at a corporate and brand level**

**Required Experience**
- Experience in looking for trends in data, segmentation analysis, monitoring campaign progress and identifying intervention points - to drive business results
- Campaign Management and privacy/consent considerations.
- Campaign Management experience with the ability to put together relevant, effective and actionable recommendations
- _Solid leadership and collaboration, experience influencing others, conflict resolutions, open to learn for others._
- Experience using problem solving and analytical skills to identify business solutions
- Proven experience in a customer-focuses environment
- Excellent written & verbal communication skills, strong project management experience and ability to work independently and effectively with tight deadlines in a fast-paced environment.
- Ability to lead, advocate and collaborate across various functions - at all levels
- Attention to detail and proven ability to manage multiple, competing priorities simultaneously
- Marketing fundamentals, understanding marketing objectives and imperatives, promotion process knowledge/appreciation
- Strong change management skills (building interest, advocacy and alignment)
- Proficiency in Microsoft Office - Outlook, Word, Powerpoint, Excel
- Proficiency in English spoken and written
- 10% Travel

**Who we are**

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

**What we look for**

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

**Search Firm Representatives Please Read Carefully**

**Employee Status**:
Regular
**Relocation**:
No relocation
**VISA Sponsorship**:
No
**Travel Requirements**:
25%
**Flexible Work Arrangements**:
Not Specified
**Shift**:
Not Indicated
**Valid Driving License**:
Yes
**Hazardous Material(s)**:
**Requisition ID**:R163175