Team Leader Marketing

**Eurovision Services Madrid (ESM) is looking for a Team Leader Marketing & Branding to join the Design team at our office in Madrid, Spain.**

**PRINCIPAL RESPONSIBILITIES OF THIS POSITION**

The Communications, Marketing and Events Unit translates the corporate strategy into impactful messages and narratives and delivers them to key audiences through marketing campaigns, media relations, digital communications, social media, events, and publications. Its objectives are to communicate the value of the European Broadcasting Union (EBU) to its Members and to key stakeholders such as sports federations, national and EU decision-makers and other influencers. The unit also markets the value of Public Service Media to a wider audience.

As Team Leader Marketing & Branding you will be responsible for reshaping, implementing, and driving a digital marketing strategy that fosters personalization and increases member engagement and satisfaction. You will develop and manage the EBU brands and sub-brands and associated digital marketing strategies to increase awareness, understanding and consideration of our mission, work and goals, among our target audiences.

In this role as Team Leader Marketing & Branding, you will:

- Develop, implement and manage digital marketing campaigns that generate seamless, high-value, omni-channel communications to EBU Members
- Plan, execute and measure experiments and conversion tests
- Measure, monitor and report performance of digital marketing initiatives. Utilize strong analytical ability to evaluate end-to-end Member experience across multiple channels and visitors touch points
- Identify trends and insights, and optimize performance based on data and insights
- Evaluate emerging digital marketing techniques and technologies. Provide thought leadership and perspective for adoption where appropriate
- Define and implement the corporate Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition
- Oversee the design workload and output of the design team in line with the brand strategy
- Creatively develop our brand awareness especially online and on social platforms
- Work closely with the web strategy team and the Team Leader of Digital Strategy to:

- Ensure that digital marketing campaigns are fully aligned and integrated with our digital platform / web strategies
- Reach more Members and maximise SEO visibility
- Improve the online journey also through personalization
- Ensure that digital metrics are implemented, consistently reported and widely used and understood
- Work closely with the Communications team to:

- Define social media strategy and ensure social media output is aligned with digital marketing activities
- Work with social media officer to manage paid campaigns
- Manage a team in Madrid as well as agencies
- Develop and oversee budgets and controlling costs

**YOUR SKILLS AND EXPERIENCE**
- At least 15 years of experience in digital and content marketing for organisations with strong customer focus and mentality. At least 5 of these in a (people) management position
- Proven working experience in digital marketing (ideally B2B content marketing) with solid experience in identifying and targeting key audiences and devising digital campaigns that engage, inform, and motivate
- Knowledge of different web CMS (ideally Jahia) and online publishing standards
- Solid knowledge of website analytics and paid advertising tools (Google Analytics, Google Search Console, Google Ads) as well as keyword research tools (Ahrefs)
- Strong understanding of how social media fits into the digital marketing mix and how/when to utilize social platforms versus other channels
- Experience of brand development and management preferable
- Up-to-date with the latest trends and best practices in digital marketing, social media and measurement
- Team player and effective people manager. Experience in working across functions in a multi-cultural environment
- Creative with strong analytical skills and data-driven approach
- Fluent English

**ADDED VALUE**

Additional experience in the following areas would be a bonus:

- Working with geographically distributed and international teams (our headquarters are located in Switzerland)
- French language knowledge

**OUR OFFER**
- Be part of an outstanding multi-cultural and international team
- Occasionally travel to our headquarters in Switzerland for workshops and training
- Enjoy our technology hub, designed to foster a culture of sharing, openness and creativity
- Flexibility in terms of working hours
- Have a permanent contract

**EDUCATION - **Master’s or bachelor’s degree in Marketing, Digital Strategies, Media or similar.

**BENEFITS AND PERKS**
- Competitive salary and benefits
- 28 working days of vacation for all employees
- A flexible 40-hour working week for work-life balance
- Recognition bonus system
- Personal incentive plan
- Private health insurance
- Company pension fund
- Ticket