Sr. Content Marketing Manager

**About Landbot**: At Landbot, we're not just offering AI chatbot solutions; we're reimagining how businesses interact with their customers. Catering to mid-size companies in high-ticket sales industries, we've achieved a remarkable growth rate and are looking for a **Senior Content Marketing Manager** to join our vibrant team and contribute to our vision. Explore our Blog to see how we share insights, ideas, and innovations shaping the future of customer engagement. **Find out more about our**Core Values** As our **Senior Content Marketing Manager**, you'll be the strategic architect AND primary executor of our content marketing efforts. This is a hands-on role where you'll spend 60-70% of your time creating content yourself while building and directing our overall content strategy. You'll be instrumental in our shift toward acquiring "Michael" - our ICP of tech-savvy GTM professionals who need sophisticated automation solutions. **Responsibilities**: **Content Strategy & SEO Leadership (20%)** - Design and execute content strategies targeting GTM professionals (RevOps, Marketing/Sales Ops, Growth Marketing) in companies. with complex lead management needs. - Own and define our SEO strategy, directing our agency partners on implementation while maintaining strategic control. - Develop topic clusters and content pillars focused on technical automation, lead qualification, and GTM optimization. - Create content roadmaps that directly support demand generation and drive qualified "Michael" signups. **Customer Research & Voice of Customer (20%)** - Conduct regular customer research and participate in interviews with customers to plan engaging content. - Transform customer insights into content that addresses real technical pain points. - Collaborate with Customer Success to identify content gaps based on support tickets and user feedback. - Maintain a content feedback loop with Sales to understand objections and buyer questions. **Hands-On Content Creation (40%)** - Write 4-6 high-quality pieces monthly, including technical guides, integration tutorials, and thought leadership. - Transform complex technical features (APIs, webhooks, automation workflows) into compelling narratives that resonate with sophisticated buyers. - Create MOFU content assets (ROI calculators, templates, comparison guides) that accelerate pipeline velocity. - Develop case studies and success stories showcasing advanced use cases in high-ticket industries (Financial Services, Automotive, Telco, Education, Home services etc). **Distribution & Collaboration (20%)** - Execute multi-channel distribution strategies beyond owned channels (communities, partnerships, social media). - Collaborate closely with Paid Ads agency/RevOps to create landing pages and ad copy that convert technical audiences. - Partner with Product and Support teams to create technical documentation and feature announcements. - Work with our inhouse Content Writer to maintain consistent output while elevating content quality. - Coordinate with external SEO/content agencies to maximize impact while maintaining strategic direction. - ** 3/5+ years in B2B SaaS content marketing**, with proven experience targeting technical GTM audiences (RevOps, Marketing Ops, Demand Gen professionals). - ** Prolific content creator** with portfolio demonstrating technical content writing ability - you must be hands-on and able to produce 6-8 quality pieces monthly. - ** Technical empathy**: Ability to understand and explain automation concepts, APIs, webhooks, and MarTech integrations without being a developer. - ** SEO expertise**: Proven experience with keyword research, SERP analysis, topic clustering, and on-page optimization - must be able to direct agency partners strategically. - ** Data-driven mindset**: Comfortable with data analytic tools, and connecting content metrics directly to pipeline and revenue impact. - ** Tool proficiency**: Google Analytics 4, Google Search Console, Webflow, SEMrush/Ahrefs, Notion. - ** Written and verbal fluency in English and Spanish** - both languages are essential for our market. - ** Lean team experience**: Track record of thriving in small teams where strategic thinking must balance with daily execution. - ** GTM ecosystem knowledge**: Understanding of CRMs (HubSpot, Salesforce), automation platforms (Zapier, Make), and how modern revenue teams operate. - ** Project management skills**: Ability to juggle multiple content initiatives, manage external agencies, and collaborate cross-functionally while maintaining quality and deadlines. - ** Eligibility to work in Spain.** **Bonus extra** - Experience in conversational AI, chatbot, or automation industries. - Background in Product-Led Growth (PLG). - Understanding of high-ticket B2C sales cycles (Automotive, Real Estate, Insurance). - Community building or developer relations experience. **Why Join Us?** This role requires someone who can thrive in ambiguity, work independently, and balance