Marketing Manager

Overview:
Are you interested in joining a dynamic and international team of professionals to transform education? **IE University's Marketing department** is looking for a **Marketing Manager (temporary)**to join its team

The **IE Business School - Marketing Manager** is responsible for developing and executing strategic marketing plans to promote IE Business School programs. This role requires a deep understanding of the marketing, communications, and media industries.

**Why IE University?**

With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning.

**Our Purpose**

At IE University, we foster positive change through education, research, and innovation.

As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.

Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities.

**Our People**

At IE we are:

- People-driven
- Change Builders
- Autonomy Enthusiasts
- Communication Enthusiasts
- Knowledge Champions

**We are looking for a person to join a full-time position in Madrid.**

**Responsibilities**:
**Your role as a Marketing Manager will involve**:

- Develop and implement comprehensive marketing plans specifically for marketing, communication, and media programs, aligning with overall strategic goals.
- Work closely with academic departments to understand the unique offerings of marketing, communication, and media programs and develop targeted marketing strategies.
- Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for marketing, communication, and media programs.
- Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
- Monitor and report on the effectiveness of marketing campaigns for marketing, communication, and media programs, making data-driven decisions to optimize performance.
- Collaborate with other program marketers to ensure cohesive and integrated marketing strategies across all programs.
- Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
- Foster and strengthen collaborative dynamics between all commercial departments involved in the marketing and selling of marketing, communication, and media programs, ensuring alignment and synergy.

Qualifications:
**To thrive in this role you should have**:

- Master’s degree in Marketing, Communications, Media, or a related field.
- 5+ years of experience in marketing, preferably in higher education or the marketing, communication, or media industries.
- Professional experience in a marketing, communication, or media-related field, or academic study in these areas.
- Strong analytical skills and experience with market research and data analysis.
- Excellent communication and interpersonal skills.
- Experience in developing and executing strategic marketing plans.
- Ability to work effectively in a cross-functional team environment.
- Proficiency in digital marketing tools and platforms.
- Strong project management skills.
- Creative thinking and problem-solving abilities.
- Industry expertise in the marketing, communication, or media fields.

It’s time to bring your best and make your mark. Now the choice is yours