Head of Community

**Company Description**
SLS Barcelona, a five-star urban resort of extraordinary experiences, brings a new variety of seaside glamour, indulgence and excellence to Barcelona’s waterfront district of Port Forum. Here the hallmarks of an SLS wonderland - playful ambiance, VIP treatment, and theatrical experiences - meet idyllic views to set a lavish stage for the extraordinary to unfold. The only 5-star hotel in the city to feature a terrace off every guestroom (471 in total), SLS Barcelona is all-encompassing in its delight, offering an array of exclusive amenities including rooftop dining and bars, three inviting swimming pools, a spacious 800 square-meter ballroom with abundant natural light, break out rooms catering to all size of meetings, a rejuvenating spa, and a state-of-the-art fitness centre. Say farewell to the ordinary, and hello to the extraordinary
**Job Description** What you’ll do**

We are seeking an experienced **Head of Community & Partnerships** to join the team at SLS Barcelona. This pivotal new role will identify, cultivate, and grow a community of high-value locals and global travellers through like-minded partnerships, inventive on-brand programming, and marquee events that elevate our positioning.

SLS Barcelona is a vibrant waterfront resort that fully delivers on its brand promise in design, service, and scale. As we enter the next phase of our launch, this role will help build the scene—mixing signature SLS activations with influential partners and KOLs to cement the property as Barcelona’s definitive place to be.

Reporting to the **Director of Food & Beverage**, you will constantly seek opportunities to enhance and differentiate the experience for both guests and locals. From day-to-day details to newsworthy big ideas, you’ll be an always-on cultural antenna—spotting opportunities, solving challenges, and building an engaged, loyal, and ever-growing audience.
- Drive innovative cultural thinking that supports brand and business goals, helping establish SLS Barcelona as a hotspot for working, dining, drinking, resting and play.
- Develop brand-aligned activations and associations that reinforce SLS Barcelona’s elevated and distinctive positioning, consistently championing the hotel’s USPs (F&B, Wellness, Persona/Spirit, Design) to ensure every initiative ladders back to what sets the property apart.
- Identify and engage KOLs who influence local community, integrating them as ambassadors across property touchpoints relevant to their communities.
- Create compelling franchise programming that attracts audiences with spending power or cultural currency, stands out in the competitive market, and helps overcome perceptions around location. Partner closely with F&B and Operations in development, execution, and evaluation.
- Collaborate with Marketing to concept and execute signature marquee events that become mainstays of Barcelona’s social calendar—curating every detail of the guest experience and crafting guest lists that inspire true FOMO.
- Secure strategic local and global partnerships that generate awareness, add credibility, strengthen positioning, and enhance the guest experience.
- Work with community leaders to support local development initiatives, ensuring strong neighborhood relationships and openness to co-funded activations.
- Partner closely with Marketing team and external agencies to ensure all partnerships, programs, and events are fully leveraged across owned, earned, and paid channels—with 360º plans that maximize visibility and impact.
- Establish clear metrics for success across partnerships, activations, and cultural programming—tracking engagement, reach, revenue impact, local traction, and brand relevance to continually refine and elevate outcomes.
- Shape the brand expression for SLS Barcelona from the ground up, leveraging the opportunity presented by low existing awareness and the property’s status as the first SLS in the region. Define how the brand lives, breathes, and shows up in the city—establishing a distinct cultural footprint that reflects the resort’s one-of-a-kind position in Barcelona.

**Qualifications** What we are looking for...**
- A networker, a people person, a cultural marketing enthusiast and someone that just gets what is going on and who is leading it.
- To be an ambassador for the project with a portfolio of local and international clients with high spending power.
- Someone who lives and breathes the worlds of fashion, beauty, music, nightlife, art, and pop culture. You know the icons and the up-and-coming names—the ones shaping what’s next. We don’t chase fads; we want someone who can spot real cultural heat and turn it into ideas people find stylish, relevant, and genuinely exciting.
- Someone that can think both globally & locally and identify opportunities that will resonate worldwide at times or very locally depending on our objectives.
- A brand guardian that is able to express and translate our brand DNA into the guest experie