Associate Product Marketing Manager
hace 6 días
Preply is a global language learning marketplace, connecting 50,000+ tutors with millions of learners from all over the world. Since the company launched in 2012, students have signed up to more than 15 million lessons. Powered by a tenfold increase in revenues over the last three years,** Preply is now leading the online language tutoring segment globally and has 400+ employees of over 50 nationalities based across Barcelona, Kyiv and the US**. Preply is driven by a culture of experimentation and data-driven learnings, focused on building best-in-class consumer and enterprise solutions.
Backed by some of the world's leading investors, Preply is on a mission to shape the future of effective learning. Fueled by a belief that live engagement with a teacher is still the most effective way to learn a new skill, Preply is building a personalized learning space that will enable individual learners to reach their goals in the fastest way possible.
Preply recently launched an Enterprise solution that is growing exponentially and that should represent a substantial part of our business in the coming years. We offer companies a flexible and effective way to upskill and give more confidence to their employees with language.
**As an Associate Product Marketing Manager for B2B, you will**:
Accelerate the growth of our enterprise business by driving GTM strategies to find and acquire new customers. You will have the unique opportunity to join a motivated team and shape the future of our B2B business. You will report to the B2B Product Marketing Manager and partner closely with Sales, Product, Marketing and User Research.
**You'll be responsible for**:
- Conducting user and market research to develop a deep understanding of our customer
- Translating those insights into clear value propositions for our B2B customers
- Defining, testing and refining product positioning and messaging that excites customers and improves conversion rates across the sales funnel
- Planning and executing campaigns with the sales team that drives new customer acquisition
- Partnering closely with Sales Enablement to rally the sales team around our GTM strategy and ensure the team is trained on how to message the value of our product
- Connecting the dots between Product, Sales and Marketing to drive alignment across customer needs and business priorities
**What we are looking for**:
- 2+ years of relevant experience in product marketing or GTM. Experience supporting B2B sales teams is a plus
- Excellent writing and presentation skills
- Understands how to analyze data and identify insights
- Ability to manage projects across multiple departments and stakeholders
- Willingness to roll up your sleeves and get things done
- Growth mindset that is able to navigate uncertainty
- Curiosity about language learning
- Willingness to relocate to Barcelona is highly preferred
**Why you'll love it at Preply**:
- An open, collaborative, dynamic and diverse culture;
- A competitive financial package with equity, leave allowance and health insurance;
- Access to free mental health support platforms;
- A flexible set-up with the option of paid relocation to Barcelona;
- The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting).
**More about Preply**:
At Preply, we focus on doing better every day - pushing the limits of what we know is possible. And we know our purpose is strong. We're re-engineering education, providing outstanding experiences for our global community of language learners and building authentic connections across the world.
Propelled by a tenfold increase in revenues over the last three years, thanks to our best-in-class consumer and b2b products, **Preply is now leading the online language tutoring segment globally and has 400+ employees of over 50 nationalities based across Barcelona, Kyiv and the US**. We do extraordinary things at Preply - and we want you to join us. If you're committed to curiosity, love experimentation and relish the challenge of exploring new ideas, then it's time we said: Welcome to The World Class.
**Our values**:
**Human**: We embrace diversity by fostering inclusive environments where people feel respected and safe to express their opinions.**Hungry**: We make bold, data-informed decisions to deliver high-impact solutions for our customers.**Humble**: We experiment continuously by staying open to being challenged, learning from failures and making data-informed decisions.**Hackers**: We learn by doing, focus on things that matter and move with incredible speed to create simple, creative, and scalable solutions.**Curious**: We thrive on facing challenges, diving deep to identify root causes and uncovering insights to continuously improve.**Learners Obsessed**: We put our learners at the core of everything we do to improve the effectiveness of their language learning with us.
**Diversity, Equity, and Inclusion**:
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